2006 Movie News Archives

Superman Returns

September 28, 2006: “Superman Returns” DVD Available in China Today!

Chinese Government's '100 Day Campaign Against Piracy' Allows Superman Returns DVD to Scale New Heights in China

CAV Warner Home Entertainment, a joint entertainment distribution venture between Warner Home Video and China Audio Video, announced today that its aggressive market strategy, in conjunction with the Chinese Ministry of Culture's anti-piracy initiatives, has enabled unprecedented distribution reach for the DVD of Superman Returns. The international blockbuster hit will be released on competitively priced, Mandarin language only DVDs today in China - two months ahead of the rest of the world. The title will be widely available in more than 8,000 outlets, thousands of which had previously only sold pirated Hollywood films.

"The efforts of the Ministry of Culture to cultivate a viable, legitimate home video market in China are invaluable to CAV Warner Home Entertainment. The government's 100 Day Campaign is clearly having an impact on the legal market," said Mark Horak, Executive Vice President and General Manager of Warner Home Video, Asia Pacific and Latin America. "We are achieving significant increases in sales through our current retail network and, with the close support of government anti-piracy initiatives, are building a wide distribution network of new retail partners."

In June, the Chinese Ministry of Culture sent official letters, including specific identification of Superman Returns, to provincial governments to heighten the prevention of, and enforcement against, illegal distribution of DVDs. In conjunction with local Ministry of Culture enforcement officials, CAV Warner Home Entertainment has focused its anti-piracy efforts in five key cities: Beijing, Shanghai, Nanjing, Chengdu and Jinan. In Nanjing and the surrounding area, more than 670 raids have been conducted against stores selling pirate DVDs and in Chengdu, more than four times the usual level of counterfeit raids have taken place.

"Our strategy to build the legitimate video business in China through affordable consumer prices, early availability of titles and expanded retail distribution is providing the Chinese mass market with unprecedented access to high quality, legal DVDs," continued Horak. "The strong efforts by the Ministry of Culture allow us to distribute Superman Returns and future titles into stores that previously only carried pirated versions of international films. This is another important step in developing the potential of the legitimate video business in China."

As the first Hollywood direct operation in China, CAV Warner Home Entertainment is leading the effort against in-market piracy. In addition to early release timing and competitive pricing, Superman Returns will be priced at RMB 14 and RMB 22, with an encryption technology which will make it very difficult for pirates to produce a DVD quality copy of the film.

Read the complete press release at the Yahoo! Finance website.

2006 Movie News

Listed below are all the Movie News items archived for 2006 organized into various categories:

“Superman Returns” Movie News:

Christopher Reeve Movie News: Hollywoodland (George Reeves) Movie News: Direct-to-DVD Animated Movie News: Other Movie News:

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