2006 Movie News Archives

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August 23, 2006: Superman Comes Under Fire from TV Ad Monitor

BroadcastingCable.com has published an article revealing that the Children's Advertising Review Unit (CARU) has taken aim at Warner Bros. for advertising "Superman Returns" during shows aimed at children. Here's a portion of the article...

    CARU, the self-regulatory ad industry monitoring panel, says Superman Returns, which has a PG-13 rating for action violence,should not have been advertised in kids shows before 8:30 at night on Cartoon Network because, it said, that would "create an interest in the film by the child audience and send an implicit message that the film is. appropriate for all children."

    CARU has previously cited several PG-13 films advertised in kids programming, and with Wednesday's decision sent the message that it believes such a move clearly violates its guidelines. "By airing PG-13 rated films during children's programming, the advertiser is substituting its judgment for that of the parents," CARU said.

    Warner Brothers asserted, says CARU, that "a PG-13 rating does not mean that children under age 13 should not see a film or are barred from seeing it without a parent and therefore airing the commercial during children's programming is consistent with the self-regulatory guidelines for children's advertising."

Read the complete article at the Broadcasting Cable website.



2006 Movie News

Listed below are all the Movie News items archived for 2006 organized into various categories:

“Superman Returns” Movie News:

Christopher Reeve Movie News: Hollywoodland (George Reeves) Movie News: Direct-to-DVD Animated Movie News: Other Movie News:

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