2011 Merchandise & Miscellaneous News Archives

June 16, 2011: Tied to a Cause - The Christopher & Dana Reeve Foundation

Tie vineyard vines® is Tied to a Cause: The Christopher & Dana Reeve Foundation

The Christopher & Dana Reeve Foundation has partnered with the Connecticut-based clothing company vineyard vines® for the month of June through the company's celebrated Tied to a Cause program.

Through the Tied to a Cause program, vineyard vines has created a custom-designed Reeve Foundation tie, featuring tiny flying super heroes in Reeve Foundation colors, that is for sale on the company's website www.vineyardvines.com, throughout the month of June. 100% of the proceeds from ties sold, which each retail for $75, will go to the Reeve Foundation.

vineyard vines will also host four in-store shopping events in June. At the events, customers will receive a 10% discount on their purchases - and vineyard vines will donate 10% of all purchases made during the event to the Reeve Foundation. The in-store shopping events will be held in Boston, MA on June 6, in Georgetown, DC on June 7, in Greenwich, CT on June 9, from 5-8 pm; and in Southampton, NY on June 11 from 4-7 pm. Wine, cheese, and soft drinks will be served.

Additionally, in their summer 2011 catalog, vineyard vines included a three-page spread featuring information about the Reeve Foundation as well as photographs of Matthew Reeve, the late Christopher Reeve's son and a Foundation committee member, and Michael Murphy, an elite handcyclist and member of Team Reeve, the Foundation's athletic event fundraising arm. Matthew and Michael are modeling vineyard vines clothing from the summer collection.

vineyard vines has also donated a gift card worth $500 for the Reeve Foundation's "Best Dads on Wheels" contest, which is live and open for voting on ChristopherReeve.org during May, in honor of Father's Day. The contest winner will also receive the special Reeve Foundation tie by vineyard vines.

"The Tied to a Cause program is a fabulous way to reach out to our community and to meet new people," says Aimee Hunnewell, Vice President of Development at the Christopher & Dana Reeve Foundation. "vineyard vines has very loyal fans, and we are excited about this exciting opportunity to get the word out about the Foundation and the groundbreaking research and vital programs we support and provide - while shopping and having fun at the same time."

Purchase your tie from vineyardvines.com today!



2011 Merchandise & Miscellaneous News

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