2011 Merchandise & Miscellaneous News Archives

June 8, 2011: Warner Bros. Lays Down 3-Year Superhero Licensing Plan

WBCP Licensing.biz reports that Warner Bros. Consumer Products has revealed its 3-year plan to take advantage of its superhero properties.

Bruno Schwobthaler, SVP sales and business development for WBCP EMEA is quoted as saying, "Over the next 3 years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content.

"We will be investing significant resource in further developing the iconic Batman and Superman franchises whilst also strategically introducing some of the other key characters from the huge and largely untapped DC portfolio starting with Green Lantern."

Source: Licensing.biz.

2011 Merchandise & Miscellaneous News

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