2010 Movie News Archives

Warner Bros.

February 13, 2010: A Look at the WB's Jeff Robinov

The New York Times has published an article about Jeff Robinov, president of the Warner Bros. Picture Group, touching on his need to make the best of their DC Comics properties.

    Driven by its need to replace Harry Potter, not to mention the continued appeal of superheroes, Warner recently announced a major reorganization of DC Comics. The goal is to quickly and more fully exploit its characters, something Time Warner's corporate bureaucracy has hampered in the past.

    The Walt Disney Company's $4 billion purchase of Marvel Entertainment just over a month ago has increased the pressure on Warner to succeed this time. Warner is expected to announce a DC slate in the coming months populated by characters like the Flash and Wonder Woman.

    Central to Mr. Robinov's approach to DC is to avoid cookie-cutter representations and take risks when it comes to hiring directors and choosing a cast. Fully backing a filmmaker's vision has become a hallmark of his style, ranging from the odd "Watchmen," which was a modest success, to the candy-colored "Speed Racer," which was a flaming disaster, to "The Dark Knight," a home run.

You can read the complete article online at the NYTimes.com website.

Thanks to Eli Gutierrez for the lead on this article.

2010 Movie News

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