2007 Merchandise & Miscellaneous News Archives
September 8, 2007: Warner Bros. to Unveil T-Works Online ExperienceWARNER BROS. ENTERTAINMENT TO UNVEIL T-WORKS IMMERSIVE ONLINE ANIMATION EXPERIENCE FOR ALL AGES IN SPRING 2008
Interactive, Expansive Universe Unites Characters from Warner Bros. Animation, Looney Tunes, Hanna-Barbara, DC Comics for the First Time Ever and Features Original and Classic Animated Programming Free on Demand in a New Studio Uber-Brand
Project Will Provide Far-Reaching, Company-Wide Marketing Platform to Support Studio Properties and Divisions
(September 6, 2007 - Burbank, CA) - In spring 2008, Warner Bros. Entertainment will launch T-Works, a brand-new broad-appeal immersive animation experience which, for the first time ever, brings together all of the key characters from the Studio's core animated properties in an expansive, rich online environment. The project was unveiled today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.
T-Works is a cross-divisional and companywide initiative designed to take the Studio's wealth of animated characters beyond the media where they have an extremely rich history (television, film, home video, consumer products) and make them accessible to fans in a fully immersive and customizable online world. T-Works, which will be ad supported, also marks the first time that all the key characters from Warner Bros. Entertainment's unmatched family of animated icons, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics are brought together in a single site and tied to a user rewards system.
The site offers unparalleled levels of interaction for the broadest appeal - from watching originally produced and classic library episodes online and playing games to customizing characters and exploring virtual worlds. T-Works also embraces an open philosophy, giving fans the tools for self-expression and personalization in order to "brand" their digital lives anywhere on the Web. The grab-and-go capability enables fans to incorporate their custom avatar into their lives, whether it's on T-Works or utilized in the participant's digital world (MySpace, Facebook, etc.). Fans will be able to forge a deeper relationship with the characters than they have ever been able to in the past.
Warner Bros. Animation is in development with Studio 2.0, the original programming digital production arm of the Warner Bros. Television Group, on two projects: an untitled "Batman" shortform series and an untitled project based on "The Wizard of Oz," both of which will debut exclusively on T-Works. More details on these projects will be announced in the near future.
"Warner Bros. iconic animated characters represent a very key part of the company's film and television historiesčso it's fitting that they serve as the initial entry point into this online universe," said Meyer. "In addition to being a great entertainment destination for fans, T-Works will also serve as a great marketing platform for all the Studio's businesses, helping us to reach audiences in a space and in a manner that's all about Warner Bros."
"While the focus of T-Works is our amazing collection of animated superstars, this online destination represents much more than that," said Horn. "T-Works presents us with a great environment and thus a great platform to highlight many of our current projects, from feature films to made-for-videos, consumer products, comic books and more."
"T-Works fits perfectly with our overall digital strategy of creating original content online, as well as developing compelling consumer destinations," said Bruce Rosenblum, President, Warner Bros. Television Group. "T-Works will not only provide a great collaborative opportunity for projects that bridge a number of divisions at the company, but it will also be an invaluable resource in developing and incubating properties that may transcend their online roots and live in other media."
"T-Works will offer original entertainment content, social interaction and an intimacy with our beloved and iconic characters like never before in an environment that's safe and appropriate for all ages," said Lisa Judson, President, Warner Bros. Animation. "People have literally grown up with Bugs Bunny, Daffy Duck, the Flintstones and Scooby-Doo, and we're building an innovative, creative, cutting-edge home where people of all ages can interact and play with our characters and in a compelling entertainment environment."
"The animated versions of the DC heroes have been viewer favorites for years," said Paul Levitz, President and Publisher, DC Comics. "T-Works will give our fans new ways to connect with our characters. The DCHeroZone should be a great new destination for our fans."
The T-Works experience features:
Personal security, with a particular focus on the youngest site participants, is central to T-Works' technologies with monitors, filters, parental notification and controls, and special components built in to assure safety for all users.
2007 Merchandise & Miscellaneous NewsListed below are all the Merchandise & Miscellaneous News items archived for 2007.
- January 2, 2007: New Superman Returns - Man of Steel Action Figures
- January 12, 2007: Up-Coming Dates to Remember
- January 16, 2007: Children's Treasury of Superman Musical Stories
- January 17, 2007: Theater for the New City Presents Kryptonite Hearts
- January 18, 2007: Fossil Releases Superman Rotor Watch
- January 22, 2007: Superman Musical Card Part of New Hallmark Range
- January 22, 2007: DC Skypecast - Featuring Steve and Neal
- January 25, 2007: Superman Rollercoaster Voted Best in the World
- January 27, 2007: New Mattel DC Super Heroes Action Figures
- January 28, 2007: Appearances, Movies and Theatre Notices
- February 1, 2007: Superman Returns to Radio
- February 1, 2007: Superman Returns Videogame Demo in Xbox Magazine
- February 11, 2007: DC News from Toyfair 2007
- February 13, 2007: Alex Ross Art Exhibition in Melbourne
- February 13, 2007: Seven Wonders of Illinois - Nominate the Superman Statue
- February 15, 2007: HeroClix Announces Legion of Super-Heroes Game
- February 21, 2007: A Closer Look at Mattel's Battleague
- February 21, 2007: Superman Easter Products
- March 2, 2007: Superman and Lois Lane to Reunite After 41 Years
- March 7, 2007: Superman Homepage Does the Wizard World Tour!
- March 7, 2007: Mego 8 inch Super-Heroes: World's Greatest Toys!
- March 14, 2007: Superman Homepage at Wizard World LA!
- March 14, 2007: It's a Bird! It's a Plane! It's Patricia Marand and Bob Holiday Together Again!
- March 16, 2007: Superman Superstore Massive Blow-Out Sale!
- March 16, 2007: Superman and Brainiac at Collectormania
- March 17, 2007: Superman Homepage Wizard World LA Report: DAY ONE (Neal)
- March 17, 2007: Superman Homepage Wizard World LA Report: DAY ONE (Jeffrey)
- March 18, 2007: Superman Homepage Wizard World LA Report: DAY TWO (Neal)
- March 18, 2007: Superman Homepage Wizard World LA Report: DAY TWO (Jeffrey)
- March 19, 2007: Superman Homepage Wizard World LA Report: DAY THREE (Jeffrey)
- March 20, 2007: Fossil Superman Rotor Watch Review
- March 23, 2007: Superman Homepage Wizard World LA Report: Closing Report (Neal)
- March 27, 2007: Superman Showbag at Sydney Royal Easter Show
- March 28, 2007: Exclusive First Look! Last Days of Krypton Book Cover
- March 28, 2007: Ferrero Justice League Promotion in Mexico
- March 29, 2007: Grand Opening of American Super Heroes Museum
- April 2, 2007: DC Comics Easter Eggs in Brazil
- April 3, 2007: Superman Homepage at the Emerald City Comic Con 2007
- April 12, 2007: DC HeroClix: Justice League Coming in August
- April 13, 2007: Photos from the American Super Heroes Museum
- April 23, 2007: Justice League Unlimited at Hardee's and Carl's Jr.
- April 24, 2007: Scientists Unearth Superman's 'Kryptonite'
- April 24, 2007: Superman Fan Animation in 2007 Let's Film Festival
- April 25, 2007: Guests Announced for Superman Celebration in Metropolis Illinois
- April 26, 2007: Scientists Discover Planet Orbiting Red Sun
- April 30, 2007: DC Comics Superheroes at McDonalds Argentina
- May 1, 2007: Superman Musical at UCLA's Freud Playhouse
- May 8, 2007: DC Superheroes Arrive at McDonalds Brazil
- May 9, 2007: Serbians Turn Out to See Kryptonite-like Mineral
- May 9, 2007: Metropolis Comic/Collectors Show - June 9-10
- May 11, 2007: Superman Musical on Stage in Illinois
- May 13, 2007: The Gospel According to Comic Books
- May 14, 2007: Technology Matching Comic Book Super Powers
- May 16, 2007: York Theatre Company Presents Superman Musical
- May 24, 2007: Free DC Comics Who's Who Mystery Box for Superman Homepage Readers!!!
- May 24, 2007: Exclusive Danny Fingeroth Interview
- May 26, 2007: Batter Up, Up and Away at the Metropolis Superman Celebration!
- June 7, 2007: Crocs Licensed to Produce Characters Superman & Batman
- June 10, 2007: Superman Homepage at Wizard World Philly!
- June 13, 2007: Review - Superman Musical at Drury Lane Theatre
- June 13, 2007: Metropolis Illinois 2007 Superman Celebration Report
- June 15, 2007: Report - 29th Annual Superman Celebration - 2007 Metropolis Illinois
- June 16, 2007: Wizard World Philadelphia - DAY ONE
- June 19, 2007: Wizard World Philadelphia - DAY TWO & THREE
- June 19, 2007: Review - Superman Musical by York Theatre Company
- June 20, 2007: Wizard World Philadelphia - PHOTOS
- June 22, 2007: Girl Badly Injured on Superman Ride
- June 25, 2007: Superman Homepage in Prism Comics 2007 Edition
- June 28, 2007: Superman Ride Accident Victim Stable
- June 29, 2007: DC Comics Inks Deal with Mattel
- July 1, 2007: Superman Homepage Logo Change
- July 1, 2007: Superman Homepage 2007 Survey Results
- July 1, 2007: Legion of Doom Show at Six Flags
- July 25, 2007: New Adventures of Superman DVD Contest Winners
- August 5, 2007: Legion of Super Heroes at McDonalds
- August 7, 2007: Audio Interview with Kevin J. Anderson
- August 7, 2007: Superman Video Trailers and Themes Available on Xbox 360
- August 8, 2007: It's a bird! It's a plane! No, it's a baby, 4Real!
- August 9, 2007: Historical Superman Documents For Sale
- August 10, 2007: Superman Homepage at Wizard World Chicago 2007, Day 1 - Friday
- August 15, 2007: Mattel Recalls Millions of Toys
- August 16, 2007: Superboy Court Ruling and Legal Analysis
- August 29, 2007: Robert Sanchez and Steve Younis on Krypton Fan Podcast
- September 6, 2007: HeroClix Justice League Now Available
- September 6, 2007: Superman Rollercoast Wins Best Steel Coaster Award
- September 8, 2007: Warner Bros. to Unveil T-Works Online Experience
- September 14, 2007: Superman Potato Chips in Italy
- September 18, 2007: Animated Short - Superman vs The Lava Monster
- September 21, 2007: Superman-like Figure Spotted Flying Over Romania
- September 23, 2007: Superman/Superboy Court Hearings Set for Early 2008
- September 24, 2007: Superman on Film, Television, Radio & Broadway Book Launch
- September 25, 2007: WB and Salvage Debut Superhero Apparel
- October 9, 2007: Superman vs. Hollywood - New Book Exposes Truth
- October 10, 2007: Superman on Stage in Williamsburg, Virginia
- October 11, 2007: AirHeads Out of Control with Superman
- October 12, 2007: Hallmark Release Two Superman Christmas Tree Ornaments
- October 19, 2007: Superman Homepage Launches Speeding Bulletin News Videos
- October 20, 2007: Get Your Fathead Superman Today!
- October 22, 2007: Bruce Scivally Talks Superman on KGO Radio
- October 25, 2007: Superman Jewish Museum Exhibition
- October 30, 2007: Two New Superman Returns Figures From Hot Toys
- November 30, 2007: Superman Ride at Kentucky Kingdom to be Torn Down
- December 3, 2007: 2007 SHIELD Awards Results
- December 12, 2007: Heroes Alliance - Help Kids for the Holidays!
- December 13, 2007: Fossil Releases Two New Superman Watches
- December 20, 2007: Will Cleveland Finally Recognize Superman?
- December 21, 2007: WizKids Superman & Batman Duo Figure
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