2007 Merchandise & Miscellaneous News Archives

DC Comics

June 29, 2007: DC Comics Inks Deal with Mattel

Variety reports that Mattel has inked a licensing deal with Warner Bros. Consumer Products to become the official toymaker for DC Comics.

    The new multi-year deal makes Mattel the master toy licensee for the complete DC portfolio, which includes characters such as Superman, Batman, Wonder Woman, the Joker, the Flash, Green Lantern, Aquaman, Green Arrow and Justice League.

    It also covers past and future films and animated properties.

It's also claimed that Mattel plans to set up a DC Superheroes-branded section within aisles of major toy stores.

Read the complete report at the Variety.com website.

2007 Merchandise & Miscellaneous News

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