2006 Merchandise & Miscellaneous News Archives

Supergirl Figure

October 26, 2006: New DC Comics Super Hero Tonner Character Figures

Certain to be the high-flying collectible of the 2006 holiday season, new TONNER CHARACTER FIGURES™ will hit retail shelves this holiday season with the DC STARS Collection based on classic DC Comics Super Heroes. Licensed by Warner Bros. Consumer Products on behalf of DC Comics, WONDER WOMAN and SUPERGIRL will debut this Fall and SUPERMAN and BATMAN will follow in 2007.

"What we have created are not fashion dolls, or typical action figures, but a new type of hybrid," notes Robert Tonner, CEO and head designer of the award-winning Tonner company. "I wanted to bring a different approach to the category by working large scale, with more detailed, removable clothing, offering separately available costumes and accessories. I believe a new classification is appropriate--hence the TCF™ concept."

The time may be right for Tonner to introduce his hybrid product. According to leading consumer and retail information provider The NPD Group, retail sales in the U.S. toy industry generated just over $21.8 billion in 2005, with dolls, action figures and accessories exceeding $4 billion in sales; 2005 sales were up from 2004 sales by 1%. "Super Heroes have traditionally been a top selling product category," noted Tom Tumbusch, publisher of Tomart's Action Figure Digest. "Tonner's Wonder Woman and Super Girl articulated character figures are two of the most faithful representations of these characters ever produced and will have appeal to our readers and collectors."

The TONNER CHARACTER FIGURES™ are app. 16" tall with multiple articulated joints for expressive movement and mobility. In keeping with the fine detail and high-end quality of Tonner's other popular product lines, TONNER CHARACTER FIGURES™ will feature hand-detailed face painting, rooted hair; and authentic costuming inspired by the character's life from origin and secret identity to Super Hero.

The initial line will feature WONDER WOMAN and SUPERGIRL, both inspired by art concepts from the 'Silver Age' of DC Comics' comic books. WONDER WOMAN will include costumes from her Amazon origins, DIANA PRINCE secret identity clothing and unique touches such as golden bracelets instead of the traditional blue iron/silver bracelets most commonly seen on this character.

SUPERGIRL is inspired by the original KARA ZOR-EL, cousin of SUPERMAN. SUPERGIRL will include clothing from her KRYPTONIAN origins and her LINDA LEE secret identity.

Tonner debuted the DC STARS collection on its website on September 27, 2006. TCF's based on the DC STARS Collection will be sold at gift and toy specialty retailers nationwide, including FAO Schwarz, beginning December 2006; the suggested retail price range is $124.99 for dressed TCFs. Separately available clothing will be available as well as character variations in strictly limited edition releases. Tonner will expand the collection in 2007 to include SUPERMAN, LOIS LANE, BATMAN, BATGIRL, and other related DC Comics heroes and villains.

Supergirl Figure Supergirl Figure Supergirl Figure
Supergirl Dressed Tonner Character Figure: Rooted blonde hair; includes Super Hero Outfit with cape, boots and display stand. Kryptonian Silver Casual: Silver lamé dress with separate cape; includes belt, gauntlets, tights, and boots. Casual Identity: Striped jacket over knit tank top with jeans; includes headband, earrings, shoes and matching handbag.



2006 Merchandise & Miscellaneous News

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