2008 Merchandise & Miscellaneous News Archives

Laura Vandervoort

June 6, 2008: Licensing Expo to Expand Supergirl Products for Girls

Warner Brothers Consumer Products (WBCP) issued a Press Release promising a strong presence at the Licensing International Expo 2008 being held in New York from June 10-12, 2008. The Expo is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show's appeal brings together top-level retail and manufacturing executives from more than 82 countries who look to the Expo to discover new brands and revenue generating opportunities within the $187 Billion licensing industry.

While Batman appears to be WBCP's focus at this year's Expo, in large part due to "The Dark Knight" feature film, WBCP has specifically targeted an expansion of its girls business including an expansion of Supergirl-related items. "We're expanding our girls business -- already successful with Tweety -- by increasing our support of Wonder Woman and Supergirl," according to Brad Globe, President of Warner Brothers Worldwide Consumer Products. WBCP's Press Release identifies Supergirl as a property successfully platformed in the United States in 2007. WBCP promises increased interest in Supergirl with an exclusive Supergirl fashion collection that will be available later this year.

No specific product images or release dates have been made available as yet.

2008 Merchandise & Miscellaneous News

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