2004 Merchandise & Miscellaneous News Archives

Superman #204

May 10, 2004: TIME Magazine Says “Superman Is Not Cool”

In the Arts/Comics section of the latest issue of TIME Magazine (May 17, 2004 Vol. 163 No. 20), there's an article titled "The Problem with Superman". This article delves into the creative changes taking place on the Superman comic books, and looks at the up-coming movie, the Seinfeld American Express commercials, and why they think Superman needs a makeover.

Personally I don't think the point of view taken by this article is correct... I think it's an example, once more, of the media putting a bleak spin on something they don't understand. If anything, this article is a sad reflection on today's society... the problem isn't with Superman, the problem is with the world...

Here's an excerpt from the article...

    In the boardroom at DC Comics, a life-size statue of Clark Kent sits in a chair reading the Daily Planet. Lately the talk is probably making him a little nervous. Superman is still the company's flagship icon, but Batman outsells him, and the original superhero hasn't starred in a movie for 17 years. But help may be on the way. DC is installing new creative talent on all three main monthly Superman comics, starting with the June issues. "Periodically there's just a moment that happens when a new generation of talent steps in, and you get some fresh points of view," says Paul Levitz, president and publisher of DC, which, like this magazine, is owned by Time Warner. In other words, the Man of Steel is getting a makeover. Now, how do you improve a guy who has super-everything?

    For America's multimillion-dollar Superman industry, it's a serious problem. This is a guy who's from outer space - he was born on the planet Krypton, let's not forget - but he's also from another time. He debuted in the 1930s, when Americans liked their heroes like they liked their steaks: tough, thick and all-American. Nowadays we prefer our heroes dark and flawed and tragic. Look at the Punisher (wife and kids dead), or Hellboy (born a demon), or Spider-Man (secretly a nerd). Look at Batman: his parents were killed in front of him, and he dresses like a Cure fan. Now look at the big blue Boy Scout, with his cleft chin and his spit curl. He's just not cool.

Read the complete article at the TIME Magazine website.



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