2004 Merchandise & Miscellaneous News Archives
March 29, 2004: American Express Launch Seinfeld/Superman Website
American Express have launched a new website solely dedicated to the new round of American Express commercials starring Jerry Seinfeld and an animated Superman.Not only does the website feature a 4 minute mini-movie commercial starring Seinfeld and Superman, it also features a photo album, a few behind-the-scenes and teaser trailer movie files.
The desert commercial starring Noel Neill has not yet been released on the website, but if you register your email address they'll alert you to future website updates.
Visit the American Express "Jerry" website to view all this great stuff!
In further news, the Today Show reports that Jerry Seinfeld will be on the show tomorrow (March 30) to discuss and screen his new American Express "Superman short film".
Here's the official American Express Press Release:
The Adventures of Seinfeld and Superman Land on the Web Today at Americanexpress.Com
Now Fans Can Flock to Internet at Super Speed to be First to View Comedic Exploits
NEW YORK, March 29 - Jerry Seinfeld and Superman have once again joined forces with American Express to create an action-packed, sidesplitting "webisode" that chronicles the daily exploits and unique friendship between comedian and Kryptonian. The four-minute webisode, entitled "A Uniform Used to Mean Something," co-written by Seinfeld and directed by acclaimed film director Barry Levinson (Diner, Rain Man), is a humorous glimpse into a day-in-the-life of pop culture's latest "odd couple." The webisode launched today exclusively at www.americanexpress.com/jerry.
Shot on location in New York City, the webisode follows Superman and Seinfeld through their day. The twosome discuss their views on reality television, visit a local diner under a reservation for "Man of Steel," catch a cheeky Broadway show, and of course, Superman takes down a bad guy. "A Uniform Used to Mean Something" is the first webisode in a two-part series. The launch of the sequel, "Hindsight," will be announced soon.
Seinfeld, an admitted Superman buff, was thrilled to reunite with his pal and with American Express on the project. "When you read the Superman comic book as a kid you don't think 'maybe someday he and I'll hang out', but here I am actually doing it," said Seinfeld during filming. "Our exploits make for great material, and I think the Internet provides the perfect platform to share our comical adventures with fans around the planet."
Seinfeld and Superman last appeared together in a 1998 television commercial for American Express Cards.
Levinson eagerly accepted the challenge of directing the webisodes, a new format for the director. "It's great to try something you haven't done, in a format with which you have not worked -- especially with someone as talented as Jerry," said Levinson. "As for Superman, I truly enjoyed working with him. He's a professional. What can I say, he's the Man of Steel!"
"We are continually looking for innovative ways to engage consumers and introduce new customers to the brand, and the Internet has already proven to be an exciting channel for us," said John Hayes, American Express' Chief Marketing Officer. "We have a longstanding relationship with both Seinfeld and Superman, and are excited to bring them together once again for all fans to enjoy."
Visitors to americanexpress.com/jerry will discover a unique interactive experience. The site draws viewers into a cozy living room of a New York City apartment, complete with a view of the Empire State Building, candid snapshots of Seinfeld and his super-hero pal, a clickable Broadway show program, and more. In addition to the webisode, visitors will see behind-the-scenes footage from the making of the webisode, a teaser of the upcoming sequel "Hindsight," and content related to American Express® Cardmembership.
"It's delightful to have Jerry and Superman reunited, and to watch their friendship and mutual admiration," said Paul Levitz, President, DC Comics. "With their talents collaborating under Barry Levinson's guidance it should be fun for all."
American Express is supporting the campaign launch through a 360-degree or "surround" advertising, marketing and public relations campaign designed to reach customers through a variety of touch points. Television advertising includes three 15-second teasers featuring clips of Seinfeld and Superman from the webisode that will appear on national and cable programming, in addition to local network affiliates. "Daily Planet" -- themed polybags promoting the webisode will wrap numerous New York metro area newspapers, and will be distributed via home delivery in the market.
Other "surround" marketing efforts include "Lid Rocks" and postcard distribution. Lid Rocks are a new type of specialized lid for fountain drinks served at movie theaters. The lids will house mini disks featuring content about the campaign, exclusive behind-the-scenes footage and clips from the webisode -- accessible by computer. Postcards featuring three creative executions from the webisode will be distributed to hundreds of dining and entertainment merchants as well as health clubs in the greater New York area.
Visit www.americanexpress.com/jerry to view the adventures of Seinfeld and Superman.
2004 Merchandise & Miscellaneous News
Listed below are all the Merchandise & Miscellaneous News items archived for 2004.- January 8, 2004: Art Asylum to Create Justice League MiniMates
- January 11, 2004: Superman in Wizard #148
- January 27, 2004: Vote for Superman Lovemark
- January 29, 2004: Superman Homepage Featured at WB Website
- February 2, 2004: Superman News in Wizard #149
- February 15, 2004: Mattel Announces New Justice League Playset
- February 16, 2004: Best-Selling Superman Novel Returns in New Edition
- February 17, 2004: DC Direct Reveal New Superman Merchandise at Toy Fair 2004
- February 17, 2004: Justice League Trading Cards in Post Cereals
- February 26, 2004: DC Comics at Toy Fair 2004
- February 27, 2004: Signed DC Comics for April from Dynamic Forces
- March 1, 2004: Roger Stern Talks Death and Life of Superman Novel
- March 4, 2004: Announcing the New Superman Superstore!
- March 14, 2004: Superman Homepage Staff Shave Their Heads! See Photos!
- March 16, 2004: DC Offers New Daily Planet Interactive Screensaver
- March 29, 2004: American Express Launch Seinfeld/Superman Website
- April 11, 2004: Postopia Launch Justice League Interactive Website
- April 13, 2004: New DC Comics Trading Card Game
- April 19, 2004: Superman Mentioned in Kill Bill: Vol. 2 Movie
- April 22, 2004: 1940s Superman Sweater Sells for US$1,747.00
- April 24, 2004: Justice League Team Up with Hot Wheels and NASCAR in August
- May 2, 2004: Man Dies After Falling Off Superman Roller Coaster
- May 9, 2004: Six Flags to Modify Superman Roller Coaster
- May 10, 2004: TIME Magazine Says Superman Is Not Cool
- May 12, 2004: Seinfeld and Superman: Online Sequel
- May 17, 2004: Superman Fan Makes Custom Superman Guitar
- May 20, 2004: Seinfeld/Superman Second Webisode Hindsight Online
- May 23, 2004: BBC News Hour Interviews Superman Homepage
- May 27, 2004: Superman Bike Wins 1st Place at Daytona Beach Bike Week
- May 28, 2004: Win $1000 in Metropolis Illinois Superhero Costume Contest!
- May 28, 2004: Comic Book Idol Launches, Open Call for Submissions begins
- June 4, 2004: Superman Homepage ToyFan Giveaway Winner!
- June 7, 2004: Scott Cranford - Metropolis' Official Superman
- June 7, 2004: Kellogg's Australian Cartoon DVD Competition
- June 8, 2004: JAKKS Pacific to Produce Superman TV Game
- June 17, 2004: Roger Stern Superman Book Signing
- June 29, 2004: UDE Launches Superpowered Action Card Game
- July 5, 2004: Superman Fan & Collectors Convention of Hawaii
- July 18, 2004: Superman TV and Movie Props on Auction at Cooper Owen
- July 18, 2004: Justice League Jollibee Kids Meals Promotion in Philippines
- July 20, 2004: New Justice League Promotion at Jack in the Box Restaurants
- July 21, 2004: Man in Superman Costume Attacks Motorists
- July 23, 2004: Inkworks Announces Smallville Season 3 Premium Trading Cards
- August 9, 2004: Reminder - Superheroes on Television Symposium
- August 30, 2004: The Flash Beats Superman in Race
- September 22, 2004: DC Comics Goes to Court over Kryptonite
- September 23, 2004: Celebrity Appearances & Autograph Signings
- September 28, 2004: Tax Authorities not Kryptonite Defeat Superman
- October 12, 2004: Metropolis Illinois to Honor Christopher Reeve
- October 14, 2004: Superman Homepage mentioned in Australian Newspaper
- October 15, 2004: CapedWonder Christopher Reeve Tribute Wallpapers
- October 16, 2004: Hawaii Fans to Pay Tribute to Christopher Reeve
- October 20, 2004: Superman Homepage in East Bay Express
- November 1, 2004: Superman Homepage 10th Anniversary Celebrations!
- November 1, 2004: Superman Homepage Mentioned in Reeve Tribute Article
- November 1, 2004: Smallville Season 3 Trading Cards Competition Winners!
- November 5, 2004: Fan Made Superman Movie Teaser Trailer
- November 7, 2004: Tomorrow's Memoir Fan Film Obvious Tribute to Superman
- November 9, 2004: Cleveland Looking to Pay Tribute to Superman
- November 18, 2004: Muncie Symphony Orchestra to Perform 'Super' Concert
- November 19, 2004: Is Superman Too Super a Role Model?
- November 22, 2004: Fossil Releases New Superman Pop Art Watch
- November 24, 2004: A Look at the Smallville Season 3 Premium Trading Cards
- December 2, 2004: RetroVision CD-Rom Magazine #1
- December 12, 2004: Superman Voted Most Popular Superhero of All Time
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