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It's no surprise that DreamWorks Animation has organized the publicity stunt in celebration of "MegaMonth" -- dedicated to Mega-events across the U.S. It's all honoring the release of Tom McGrath's animated superhero comedy starring Ferrell, Brad Pitt, Jonah Hill and Tina Fey. Ferrell plays the title character, Megamind, a super villain who tries to conquer Metro City but has met his match in the city's hero, Metro Man (Pitt). The two battle it out until fate flips things around for the fiendish foe, and a new villain (Hill) causes Megamind to reconsider superhero status.
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