2008 Merchandise & Miscellaneous News Archives

David's Cookies

October 27, 2008: Superman Joins David's Cookies

David's Cookies announced several Disney, Nickelodeon and DC Comics cookie products in their new Gifts for Kids section of their website to increase online exposure.

To bump up sales in the economic downturn, David's Cookies is expanding their market to include more targeted product lines, including cookie gifts specifically for children. Previously, their only child-specific product was their Cookie Play Dough; multi-colored, edible cookie dough that can be formed into colorful shapes and designs, baked and eaten.

David's new product lines include several unique cookie tins to supplement their line of cookie & brownie gift baskets. These include reusable metal, printed tins in their new Gifts for Kids section of the website, licensed by Disney and other companies that create cartoons. Items include cookie & brownie bucket designs for Superman and Dora the Explorer, plus Disney features such as a Finding Nemo lunch box and a mini-locker decorated with princess images such as Cinderella and Sleeping Beauty.

"I wanted to create something fun that would appeal to moms and young consumers of our products that you might not find on Mrs. Fields or other competitor websites," said Product Design Specialist Rachel Murray.

Purchase the Superman Bucket at DavidsCookies.com.



2008 Merchandise & Miscellaneous News

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