2008 Merchandise & Miscellaneous News Archives

Dwight Howard

October 2, 2008: Dwight Howard to Wear Superman Shoes

The Orlando Sentinel and Florida Today have both published articles highlighting the fact that basketball's Orlando Magic's Dwight Howard will start wearing Adidas shoes featuring the Superman "S" shield...

    Howard's new model of Adidas shoes feature a "Superman" logo on the back and the tongue of the shoe has "Superman" written across it. Howard won the NBA's Slam Dunk contest last February in New Orleans by dunking while wearing a blue "Superman" shirt and a red, flowing cape.

    In the days following the Slam Dunk contest, Howard and his representative team met with Adidas bosses to formulate plans for a Superman-themed advertisement and shoe line.

Thanks to "Wannabe Clark Kent" for the lead on these stories.



2008 Merchandise & Miscellaneous News

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