2008 Merchandise & Miscellaneous News Archives

Mattel

June 10, 2008: Mattel Coy on Superman Movie Action Figures

Superhero Times conducted a recent Q&A with Mattel regarding some of their upcoming DCU action figures. Mattel indicated that they have "big plans" for their Movie Masters line that will be announced next month at San Diego Comic-Con. Currently the Movie Masters line is being used to market action figures based on the upcoming "The Dark Knight".

When Mattel was specifically asked about action figures based on the "Superman" movies, the Mattel representative coyly responded: "We'll have the latest news on the Movie Masters line at San Diego Comic-Con this July 23-27."

Last summer, when I attended the Mattel panel at Wizard World Chicago 2007, the Mattel representative explained that they were well aware of the demand for action figures based on the original "Superman" movies. Stay tuned to the Superman Homepage for complete coverage of San Diego Comic-Con and for more on DC's Movie Masters line as it may or may not relate to Superman.



2008 Merchandise & Miscellaneous News

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