2013 Movie News Archives

June 3, 2013: "Man of Steel" Snares Millions in Promotional Deals

Man of Steel Adage.com reports that "Man of Steel" is setting records in the amount of companies who want to be a part of this film, and connect their product or service with the movie's upcoming success.

    With more than 100 global promotional partners and $160 million in collective promotional support, the newest Superman installment, "Man of Steel," is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.

    With a massive international release, "Man of Steel" has also lured global partners. Nokia, which last year launched a Batman-themed phone for "The Dark Knight Rises," is reportedly unveiling a limited-edition Lumia 925 phone in China to coincide with the release. It also rolled out a "Man of Steel" app for the Lumia with Windows phone that includes character information, trailers and an augmented-reality function. Nokia did not respond to a request for comment. Chrysler U.K. has created two Superman cars - the S-Series for its Ypsilon and Delta - to give away in a sweepstakes. On its Facebook page, the carmaker is running an "Imported From Metropolis" promo with products and merchandise as consumer prizes.

Read the complete report at the Adage website.



2013 Movie News

Listed below are all the Movie News items archived for 2013 organized into various categories:

“Man of Steel” Movie News:

“Superman/Batman” Movie News: “Justice League” Movie News: “Superman: Unbound” Animated Movie News: “Justice League: The Flashpoint Paradox” Animated Movie News: “Justice League: War” Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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