2013 Movie News Archives

May 28, 2013: Gillette Asks "How Does He Shave?" in New "Man of Steel" Promotion

Gillette Promotion How does Superman shave? If he is a "Man of Steel," impervious to nearly everything, what could possibly remove that formidable stubble?

Gillette is posing those questions in an unusually playful promotional campaign tied to the June 14 release of the new movie, "Man of Steel." It is part of a renewed effort by the men's grooming company to find new ways of connecting with customers.

Gillette is now soliciting fan theories via HowDoesHeShave.com having rolled out the following web videos from five superhero enthusiasts: Kevin Smith; Adam Savage and Jamie Hyneman, hosts of the TV series "MythBusters"; the comedian Bill Nye ("the Science Guy"); and Mayim Bialik, real-life neuroscientist and "Big Bang Theory" actress.

Fans are being asked to vote for their favorite theory. Vote at HowDoesHeShave.com.



2013 Movie News

Listed below are all the Movie News items archived for 2013 organized into various categories:

“Man of Steel” Movie News:

“Superman/Batman” Movie News: “Justice League” Movie News: “Superman: Unbound” Animated Movie News: “Justice League: The Flashpoint Paradox” Animated Movie News: “Justice League: War” Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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