On Thursday, November 16, 2006, Warner Brothers hosted an impressive red carpet launch party in Los Angeles for the Superman Returns DVD and videogame. The event was held at Social Hollywood on Sunset Blvd. The celebrity crowd was a mix of Superman stars past and present and Hollywood up-and-comers including director Bryan Singer, Brandon Routh, Stephen Bender (young Clark Kent), Eva Marie Saint (Martha Kent), 1950s Lois Lane Noel Neill, The New Adventures of Superboy star Gerard Christopher, and a trio of Jimmy Olsens: Jack Larson, Marc McClure and Smallville's Aaron Ashmore (twin brother of Shawn Ashmore, a.k.a. Iceman in the "other" Bryan Singer superhero franchise). Also invited were actress Natasha Henstridge, Tracy Bingham (Baywatch), Adrianne Palicki (NBC's Friday Night Lights), B.J. Novack (The Office), Katie Lohmann (Reno 911), Ugly Betty producer Ben Silverman, former Los Angeles Laker Michael Cooper, and Playboy model Yvette Lopez.
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