"We are thrilled by the overwhelmingly positive response from retailers, fans and the creative community to DC Comics - The New 52," said DC Entertainment President Diane Nelson. "This was a bold publishing initiative that is reinvigorating and growing the industry and medium we love."
"We did more than just change Superman's costume and renumber the entire line. We took a huge risk and it's paying off," said Jim Lee, DC Entertainment co-publisher and artist of JUSTICE LEAGUE. "Comic book retailers are seeing returning fans as well as new readers flock to their stores."
Earlier this year, and before DC COMICS - THE NEW 52 launched on August 31, the industry's bestselling comic book title typically sold about 100,000 copies. In contrast:
"People are buying, reading and talking about a line of comic books in a way they haven't in years," said Dan DiDio, DC Entertainment co-publisher. "We're thrilled to see the passionate response fans have had, but this is just Step One for us. Now our plan is to keep the momentum and enthusiasm going."
"When DC Entertainment was created almost two years ago, we committed to an environment of 'no fear' when it came to creative and business risks," said Nelson. "I couldn't be more proud of our Publishing team for embracing this mantra and delivering in a way that is growing the genre, our partners' businesses and our fan base, while helping to fuel the creative engine that drives so many Warner Bros.' content businesses."
In addition to debuting all-new first issues in comic shops, DC COMICS - THE NEW 52 launched same-day digital publishing, with DC Entertainment becoming the first major comic book publisher to release their entire line of ongoing titles same-day digital.
"Our digital sales have been better than we could have imagined and we are pleased that these sales are additive to traditional publishing sales in the comic book stores," said John Rood, executive vice president of Sales, Marketing and Business Development. "We're not migrating readers from print to digital. We're adding more new readers into the mix."
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