2013 Merchandise & Miscellaneous News Archives

January 31, 2013: Kia to Unveil Superman Car in Chicago

Kia Kia will unveil a Superman-inspired Optima Hybrid at the 2013 Chicago Auto Show in February.

    Although the Man of Steel's abilities to go faster than a speeding bullet and leap tall buildings in a single bound mean he won't need a ride to the auto show, that hasn't stopped Kia and DC Entertainment from joining forces to create a suped-up vehicle in Superman's honor. The teaser photo of the Superman Optima Hybrid shows it wearing the superhero's signature red and blue, with his red-and-yellow "S" shield on the hood; and the red-tinted headlights look like they could be giving off the superhero's heat vision.

This is the sixth car in a series of Kia vehicles customized to represent one of the Justice League characters. So far we've seen a Batman-inspired Optima, a Forte Koup for The Flash, an Aquaman Rio hatchback, a Green Lantern Soul and a Forte hatch for Cyborg. A seventh car (most likely for Wonder Woman) and a final eighth car (which will incorporate all seven characters) will conclude the DC Comics range of Kia cars.

Source: Cars.com.



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