2013 Merchandise & Miscellaneous News Archives

January 24, 2013: Update - The Evolution of Superman's "S" Shield

S Shield Evolution By Steve Younis

Due to popular demand, I've not only recreated my "Evolution of Superman's "S" Shield" chart into a 27 x 40 inch poster, I've also updated it to include a few extra examples, while making minor alterations to some existing ones. The new version sees the chart broken up into four different categories. Comic Books, Elseworlds and Other Comic Book Variations, Animation, and Live-Action.

I present to you Version 2.0 of the "Evolution of Superman's "S" Shield".

A larger 17.5mb JPG of "The 'S' Shield Evolution" Poster is also available for download. You can also download a 102mb PDF version.

The original Version 1.0 has also been updated to a Version 1.1, with a few adjustments. However Version 2 (the poster format) features around 20 extra examples not included in Version 1.1.

Click "Read More" below to read the updated article explaining the Evolution of Superman's "S" Shield".

The Evolution of Superman's "S" Shield

If you had to describe Superman's "S" Shield without the use of a visual aid, you could say that it is usually a diamond-shaped pentagon with a stylized "S" inside it, with that "S" usually having an upturned serif at the head (top right), and a bulbous, round tail (bottom left). Combined together, the "S" and the pentagon are usually red in color, with the negative spaces of the "S" colored yellow. The entire design is usually outlined in black.

You'll notice the repeated use of the word "usually". That's because the Superman "S" Shield has varied quite a bit over the years. Every element described in the above paragraph has been altered in some way, shape or form. The serif has been made up of one prong, sometimes two. It has been positioned vertically, horizontally and diagonally. The tail has been oval shaped, circular, squared off, or removed all together. Every element of the "S" shield has been made larger, smaller, thinner, thicker, taller, shorter, rounder, straighter, sharper, curvier, lighter, darker, textured, non-textured, bevelled, embossed, with variations in colors, tones, backgrounds and special effects.

Different artists have drawn it in many different ways. Artist John Byrne famously stated that he grew up thinking the emblem on Superman's chest depicted two yellow fish swimming in opposite directions on a red background... and that's how he learnt how to draw it.

According to Superman's co-creator Joe Shuster, "Jerry Siegel and I came up with the 'S' insignia - we discussed it in detail. We said, 'Let's put something on the front of the costume.' From the beginning we wanted to somehow use the first letter of the character's name. We thought S was perfect. After we came up with it, we kiddingly said, 'Well, it's the first letter of Siegel and Shuster.'"

As for the shape and design of that insignia he said, "Initially I made it like a shield, a fancy little triangle with curves at the top. I had a heraldic crest in the back of my mind. Progressively, as the strip evolved, the emblem became larger and larger."

The design of the "S" insignia not only grew in size, but it changed shape quite a lot in those early years following Superman's debut in "Action Comics #1" (dated June 1938). It wasn't until 1945 that National Periodical Publications (now known as DC Comics) settled on a design and registered it as a Trademark. That design is pretty much the same "S" Shield we know today. However as I mentioned above, alterations to this familiar design have been many and varied over the years since.

There have been quite a number of attempts by various people to create charts, images and graphics showing the changes to Superman's "S" Shield over the years. Most of these are quite well done and very informative. However we felt it was time the Superman Homepage stepped in to create our own detailed chart, truly showing how Superman's "S" Shield has evolved over the past 75 years, using Superman's regular comic books, original graphic novels, Elseworlds, and other publications, as well as cartoons, TV shows, animated movies, films and more.

The result is an enormous chart showcasing over 140 different "S" Shields spanning 75 years!

The chart includes examples by many of Superman's most renowned artists including Joe Shuster, John Sikela, Wayne Boring, Curt Swan, Al Plastino, Neal Adams, Jose Luis Garcia-Lopez, John Byrne, Dan Jurgens, Jim Lee, Shane Davis, and many, many more.

I have no doubt that there will be a version of the "S" Shield somewhere along the line that has not been included. With thousands of comics, hundreds of episodes, and so many variations of the "S" emblazoned across T-shirts, lunch boxes, magnets, key rings, and every other merchandise item you can think of, there are literally thousands of variations on the "S" out there. There are "S" Shields of varying colors, ones with national flags inside, some with other images inside... but these tend to all fit within the trademarked "S" you're all familiar with, so they don't really count. What we've tried to focus on is the shape and design of the "S" more than variations in colors or anything else. We hope we've succeeded in that regard.

We did not include the "S" shields of characters such as Steel, Superboy, Supergirl, and Krypto, as they tend to be the same shape as Superman's in most cases, just with slight variations for their own particular costume. Bizarro also falls under this same explanation, as his shield is usually just Superman's in reverse. However we did include Bizarro's shield from "Superman: The Animated Series" as it is of a unique design.

As you'll note, the version of "The 'S' Shield Evolution" chart is classified 1.0 (January 2013). We're happy to receive feedback, suggestions and corrections for future updates to this chart.

A larger 17.5mb JPG of "The 'S' Shield Evolution" Poster is also available for download. You can also download a 102mb PDF version.

Note: Many, many hours of time and effort were put in to create "The 'S' Shield Evolution" chart. Many thanks to the Superman Homepage staff members for their suggestions, corrections, and encouragement along the way.

Steve Younis



2013 Merchandise & Miscellaneous News

Listed below are all the Merchandise & Miscellaneous News items archived for 2013.


Back to the News Archive Contents page.

Back to the Latest News page.