2012 Comic Book News Archives

October 9, 2012: "New 52" Zero Month Helps Boost DC Sales

DC Comics With the "New 52" relaunch now a year old, sales for the September "Zero" issues are in, and it's good news for DC Comics, with sales exceeding DC's expectations. Bob Wayne, SVP of Sales at DC Comics, spoke with ComicBookResources.com about the latest sales statistics...

    Obviously, the New 52 on the whole has been successful over the past year, but I believe you've talked about how that success has raised the general bar for success. We saw a number of New 52 titles end over the past year and even more end in September, maybe at sales levels that once would have given them some more time. Do these strong September sales mean that some books may be looking at the chopping block, or is the current makeup of the line pretty stable?

    Wayne: Well, we always have talents writers and artists pitching us ideas for stories, and the Editorial team is always looking for things that are new to keep things invigorated and exciting in the New 52. So there's always going to be some pressure on whether or not the new idea being pitched is maybe more exciting than another series we have that may have already told its story. That might mean it's maybe time to put that title on the shelf for a while or have the characters migrate into some other title.

    So there's not really a hard and fast rule where there's a line in the sand where if it falls below this point on the Diamond chart or doesn't make this percentage of X, it's gone. It's really very story driven.

Read the complete interview at the CBR website.

Check out the Top 10 selling Superman-related comic books for September 2012.



2012 Comic News

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