2012 Comic Book News Archives

June 5, 2012: DC Comics Sales - The Long View

DC Sales ComiksDebris have published a very detailed analysis of DC Comics sales, looking back over the years to see how DC's "New 52" stacks up in comparison since its launch in September 2011.

    So, in the grander scheme of things, DC's current numbers are solid, if not spectacular. Viewed over the 110 months we have consistent data on, April 2012 is No. 63 in average DC Universe unit sales, No. 34 in total DC Universe unit sales and No. 30 in total DCU dollar sales. Compared with DC's boom period from about 2005 through 2007, these numbers are low, but they hold up well against weaker years like 2003 or the first half of 2011. All told, the "New 52" seems to have stabilized DC's sales right in the middle of the spectrum.

    Whether or not that's good or bad, given the massive logistical and promotional efforts and incentives that went into the "New 52" relaunch (limited returnability, deep discounts, multiple variant-cover editions) is a matter of interpretation. The good news is that DC managed to boost and stabilize its line after a very tough couple of years. The bad news is that DC took its best shot and it bought them a reset to 2010, basically.

While sales have definately levelled out since the relaunch, there's no doubting that they're still ahead of where things were in the twelve months leading up to September 2011.

Source: ComiksDebris.



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