2004 Merchandise & Miscellaneous News Archives
February 17, 2004: Justice League Trading Cards in Post Cereals
A super-powered promotion launches in April when seven of the world's most popular crime-fighting Super Heroes from the Justice League -- Superman, Batman, Wonder Woman, Green Lantern, The Flash, Martian Manhunter and Hawkgirl -- fly onto millions of Post® Kids' cereal boxes. Limited edition, collectible trading cards featuring DC Comics' Justice League Super Heroes will be power-packed inside boxes of specially marked Post Kids' cereal brands through the end of May 2004. Each of the seven different cards will feature "Postoken Codes," which unlock a virtual "comic adventure" at Postopia.com, enabling kids to create their very own Justice League Adventures comic book story."We are delighted to bring these extremely popular and empowering Super Heroes to Post Kids' Cereals," said Dave Hedrick, Vice President of Promotional Marketing and Branded Foods, Warner Bros. Consumer Products. "This promotion offers kids of all ages the chance to have new and creative fun with the amazing team of Justice League Super Heroes."
"The Justice League Super Heroes really pack a punch, and are truly an exciting complement to our Post Kids' Cereals line-up," said Thano Chaltas, senior category business director, Post Cereals. "Our new trading cards will take a fun leap beyond the box, allowing kids to use their imagination to create their own Justice League adventures on our Postopia.com website."
Out Of This World Fun
The limited edition trading cards will be found inside Post Kids' Cereal boxes including Cocoa Pebbles®, Fruity Pebbles®, Honeycomb®, Strawberry Blasted Honeycomb®, Oreo O's®, Golden Crisp®, Waffle Crisp® and Alpha-Bits®. There are seven different cards to collect, each featuring one of the Justice League Super Heroes. With a special Postoken code found on each card, kids can access characters, villains, action scenes and story plots created by DC Comics at Postopia.com that can be combined together to create an exciting adventure with flash animation and word balloons. Each Postoken code opens a set number of elements - the more Postokens you enter, the more choices you have from characters, plots and scenes. Once completed, these Justice League adventures can be e-mailed to friends and posted at the online gallery. The website will feature even more online fun activities.
Power-Packed Promotion
The Justice League Post Kids' Cereal promotion will be supported by exclusive targeted exposure including four to six weeks of television advertising on Cartoon Network. Over 15 million collectible trading cards will be available for free inside cereal packages in the United States and US territories including Puerto Rico. Additionally, Post Kids' Cereal boxes will feature promotional information on the front, back and side panels. Finally, the Justice League mini-site featuring the "create your own comic book adventure" will further drive awareness among fans.
2004 Merchandise & Miscellaneous News
Listed below are all the Merchandise & Miscellaneous News items archived for 2004.- January 8, 2004: Art Asylum to Create Justice League MiniMates
- January 11, 2004: Superman in “Wizard #148”
- January 27, 2004: Vote for Superman Lovemark
- January 29, 2004: Superman Homepage Featured at WB Website
- February 2, 2004: Superman News in “Wizard #149”
- February 15, 2004: Mattel Announces New Justice League Playset
- February 16, 2004: Best-Selling Superman Novel Returns in New Edition
- February 17, 2004: DC Direct Reveal New Superman Merchandise at Toy Fair 2004
- February 17, 2004: Justice League Trading Cards in Post Cereals
- February 26, 2004: DC Comics at Toy Fair 2004
- February 27, 2004: Signed DC Comics for April from Dynamic Forces
- March 1, 2004: Roger Stern Talks “Death and Life of Superman” Novel
- March 4, 2004: Announcing the New Superman Superstore!
- March 14, 2004: Superman Homepage Staff Shave Their Heads! See Photos!
- March 16, 2004: DC Offers New Daily Planet Interactive Screensaver
- March 29, 2004: American Express Launch Seinfeld/Superman Website
- April 11, 2004: Postopia Launch “Justice League” Interactive Website
- April 13, 2004: New DC Comics Trading Card Game
- April 19, 2004: Superman Mentioned in “Kill Bill: Vol. 2” Movie
- April 22, 2004: 1940s Superman Sweater Sells for US$1,747.00
- April 24, 2004: Justice League Team Up with Hot Wheels and NASCAR in August
- May 2, 2004: Man Dies After Falling Off Superman Roller Coaster
- May 9, 2004: Six Flags to Modify Superman Roller Coaster
- May 10, 2004: TIME Magazine Says “Superman Is Not Cool”
- May 12, 2004: Seinfeld and Superman: Online Sequel
- May 17, 2004: Superman Fan Makes Custom Superman Guitar
- May 20, 2004: Seinfeld/Superman Second Webisode “Hindsight” Online
- May 23, 2004: BBC News Hour Interviews Superman Homepage
- May 27, 2004: Superman Bike Wins 1st Place at Daytona Beach Bike Week
- May 28, 2004: Win $1000 in Metropolis Illinois Superhero Costume Contest!
- May 28, 2004: Comic Book Idol Launches, Open Call for Submissions begins
- June 4, 2004: Superman Homepage ToyFan Giveaway Winner!
- June 7, 2004: Scott Cranford - Metropolis' Official Superman
- June 7, 2004: Kellogg's Australian Cartoon DVD Competition
- June 8, 2004: JAKKS Pacific to Produce Superman TV Game
- June 17, 2004: Roger Stern Superman Book Signing
- June 29, 2004: UDE Launches Superpowered Action Card Game
- July 5, 2004: Superman Fan & Collectors Convention of Hawaii
- July 18, 2004: Superman TV and Movie Props on Auction at Cooper Owen
- July 18, 2004: Justice League Jollibee Kids Meals Promotion in Philippines
- July 20, 2004: New Justice League Promotion at Jack in the Box Restaurants
- July 21, 2004: Man in Superman Costume Attacks Motorists
- July 23, 2004: Inkworks Announces Smallville Season 3 Premium Trading Cards
- August 9, 2004: Reminder - “Superheroes on Television” Symposium
- August 30, 2004: The Flash Beats Superman in Race
- September 22, 2004: DC Comics Goes to Court over Kryptonite
- September 23, 2004: Celebrity Appearances & Autograph Signings
- September 28, 2004: Tax Authorities not Kryptonite Defeat Superman
- October 12, 2004: Metropolis Illinois to Honor Christopher Reeve
- October 14, 2004: Superman Homepage mentioned in Australian Newspaper
- October 15, 2004: CapedWonder Christopher Reeve Tribute Wallpapers
- October 16, 2004: Hawaii Fans to Pay Tribute to Christopher Reeve
- October 20, 2004: Superman Homepage in East Bay Express
- November 1, 2004: Superman Homepage 10th Anniversary Celebrations!
- November 1, 2004: Superman Homepage Mentioned in Reeve Tribute Article
- November 1, 2004: Smallville Season 3 Trading Cards Competition Winners!
- November 5, 2004: Fan Made Superman Movie Teaser Trailer
- November 7, 2004: “Tomorrow's Memoir” Fan Film Obvious Tribute to Superman
- November 9, 2004: Cleveland Looking to Pay Tribute to Superman
- November 18, 2004: Muncie Symphony Orchestra to Perform 'Super' Concert
- November 19, 2004: Is Superman Too Super a Role Model?
- November 22, 2004: Fossil Releases New Superman “Pop Art” Watch
- November 24, 2004: A Look at the Smallville Season 3 Premium Trading Cards
- December 2, 2004: RetroVision CD-Rom Magazine #1
- December 12, 2004: Superman Voted Most Popular Superhero of All Time
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