2004 Merchandise & Miscellaneous News Archives

January 8, 2004: Art Asylum to Create Justice League MiniMates

Warner Bros. Consumer Products has announced it has awarded the rights to its DC Comics Justice League (JLA) franchises to Play Along in order to create a world of construction toys that will be designed and developed by Brooklyn based, Art Asylum.

The new line, titled C3, will be based around the block figures known as Minimates.

"We feel these powerful properties -- Justice League and Batman -- will make for dynamic construction sets that will appeal to fans of all ages," said Kelly Gilmore, Vice President, Toys and Theme Park Licensing for Warner Bros. Consumer Products. "Art Asylum will develop innovative and creative toy lines to compliment these exciting brands."

The line will debut at the mass market Toy Fair in New York and will be launched at retail in fall 2004.

Art Asylum will launch a Batman line based on art from its core comic book collections and will follow with lines from the upcoming movies and the forthcoming new animated series. With Justice League, Art Asylum will create products based on the hit TV series currently airing on Cartoon Network.

Products will retail from US$9.99 - US$39.99 and will be available at mass market and specialty retailers in North America.



2004 Merchandise & Miscellaneous News

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