2000 Merchandise & Miscellaneous News Archives

September 6, 2000: Infogrames Teams With DC Comics and Warner Bros. Consumer Products to Bring Superman to the Virtual World

LOS ANGELES--(BUSINESS WIRE)--Sept. 6, 2000--Superman(TM), the legendary super hero, will soon be fighting for truth and justice once again in the video game arena thanks to an unprecedented agreement among Infogrames Entertainment, DC Comics and Warner Bros. Consumer Products. The worldwide agreement, which was announced Monday at London's European Computer Trade Show, gives Infogrames the rights to feature the "Man of Steel" in an extensive program of games for all leading interactive gaming platforms including Sony, Sega, Nintendo and others.

This cooperative license with DC Comics and Warner Bros. Consumer Products allows Infogrames to create games based upon the best-selling Superman comic books as well as the Emmy award-winning Superman Animated series from Warner Bros. Animation. The result will be a series of games offering a variety of stories, themes and sensibilities. The games based upon the animated series will be created specifically for children and young adults, while games created from the edgier style comic book stories will appeal to hardcore gamers and long-time Superman fans.

"Superman's appeal bridges the generations and it's exciting to be creating a line of video games for fans of all ages," said Dorothy Crouch, vice president of Licensed Publishing for DC Comics. "The scope of this license is huge and it's only fitting for the world's pre-eminent super hero."

"Infogrames, DC Comics and Warner Bros. Consumer Products will work together to make sure that every aspect of the Superman games captures the imagination of the gaming public," said Kerri Orders, vice president with Infogrames Europe. "The exciting range of Superman's powers, the richness of his supporting cast, his colorful rogues gallery and his entire universe give us incredible material to draw upon. We intend to use this material to create epic adventures for the Man of Steel that will leave gamers in awe."

"This agreement is another exciting step in what has been a very successful relationship between Warner Bros. Consumer Products and Infogrames," said Michael Harkavy, vice president of Worldwide Publishing, Kids' WB! Music and Interactive for Warner Bros. Consumer Products. "Beginning with the success of games based on the Looney Tunes(TM) and Wacky Races properties, our partnership is taking on super hero proportions and the sky is the limit."

Superman was the first super hero and remains the prototype for the genre. He is a universally recognized cultural icon, the most widely recognized fictional character in the world, and the only licensed property with more than six decades of continuous adventures in print, film, television, radio, theater, online and other media.

"Superman is an inspiration for people around the world, representing the fight for truth and justice and symbolizing the unlimited power of humanity to achieve the impossible," said Orders. "He is a timeless, classic hero for men, women, boys and girls. With his phenomenal abilities, he is the perfect video game hero."

Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, an e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.

DC Comics is a division of Warner Bros., a Time Warner Entertainment company. Since 1938, DC has created over 5,000 characters, including the world's most popular super-heroes: Superman, Batman and Wonder Woman. These and other characters have starred in comic books, movies, television, animation, the Broadway stage and cyberspace.

Infogrames Entertainment, S.A. (Paris Bourse: SICOVAM 5257) is a worldwide leader in the interactive entertainment software industry. Headquartered in France, the company develops and publishes award-winning computer and video games for the PlayStation game console, PlayStation 2 computer entertainment system, Nintendo 64, Nintendo Game Boy Color, Sega Dreamcast(TM), Macintosh, and personal computer platforms. Founded in 1983 by chairman and CEO Bruno Bonnell, Infogrames has published many award-winning franchises in its 17-year history, such as Alone In The Dark(TM), Test Drive, Driver(TM), Deer Hunter(TM), Oddworld(TM), Unreal, Independence War(TM), and V-Rally(TM). The company is also known for its best-selling and award-winning line of children's entertainment software from Humongous Entertainment starring Putt-Putt, Freddi Fish(TM), Pajama Sam and SPY Fox(TM), as well as its successful Macintosh publishing label, Macsoft, the number one publisher of Macintosh entertainment software. In addition, Infogrames has a number of key strategic licenses including Warner Bros. Looney Tunes(TM), Nickelodeon's Blue's Clues(TM), Le Mans 24 Hours, AM General Hummer, Harley-Davidson, and Dodge Viper. For more information, visit Infogrames' US Web site at www.us.infogrames.com.

Source: Yahoo News



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