The Man of Steel is taking flight across the UK and Ireland in an exciting new promotional campaign ahead of the highly anticipated “Superman” film release. Interactive murals featuring the Man of Steel’s cape have appeared in major cities, offering fans a unique chance to win some great prizes.
Scan to Win Private Screenings
The campaign invites fans to fly like Superman by visiting specially commissioned murals and scanning QR codes for the opportunity to win exclusive private screenings of the upcoming film. This innovative marketing approach combines street art with digital engagement, creating an immersive experience that brings the superhero directly to communities across both nations.
Where to Find the Murals
Manchester locations include the bustling Goods Yard Street, The Cube in the prestigious Spinningfields district, and The Avenue & Lower Grape Street area.
Birmingham fans can discover Superman at the creative hub of Custard Factory and along Heath Mill Lane.
Cardiff features installations on Hill Street and at the popular Red Dragon Centre shopping destination.
Glasgow boasts the most extensive coverage with murals at Queen’s Park, The Boating Shed & Cresswell Lane, and The Nancy Smillie Shop.
Dublin rounds out the campaign with a prominent display on the trendy Drury Street.
Fans are encouraged to visit multiple locations to maximize their chances of securing these coveted private screening experiences before the film’s theatrical release this next month.
