2013 Movie News Archives

May 22, 2013: Carl's Jr. and Hardee's Announce Superman Burger

Super Burger Carl's Jr.® and Hardee's® present a super burger for super fans. Boasting six slices of bacon, the new Super Bacon Cheeseburger is available now at all Hardee's restaurants and debuts tomorrow at Carl's Jr. locations. The newest premium burger offering from Carl's Jr. and Hardee's is part of the restaurants' promotional tie-in with Warner Bros. Pictures' release of "Man of Steel," in theaters June 14.

The Super Bacon Cheeseburger features a charbroiled beef patty, American cheese, mayonnaise, tomato, onion, lettuce and a super serving of bacon, with six full bacon strips woven together into a crispy bacon nest. Prices start at $3.99 and may vary by location.

"We knew 'Man of Steel' was going to be the must-see film this summer, so it was the perfect partnership for our must-eat burger this summer, the Super Bacon Cheeseburger," said Brad Haley, chief marketing officer for Carl's Jr. and Hardee's. "With melting American cheese and six interlocking strips of bacon - three times the amount found on other bacon burgers - it truly earned the name 'Super.' And we were excited to be able to have the Man of Steel himself, Henry Cavill, featured in our ad and to have it directed by the talented Zack Snyder, who directed the film. It will be an epic movie and an epic ad for an epic burger."

Superman The Super Bacon Cheeseburger will be promoted through a "Man of Steel"-themed commercial created by Los Angeles- and Amsterdam-based creative agency 72andSunny. The TV commercial highlights the unsung, everyday heroes in Superman's world: these "supermen" deserve a super-satisfying burger. The spot can soon be viewed on the Carl's Jr. and Hardee's YouTube channels and will begin airing on television on May 27.

Carl's Jr. and Hardee's will be offering guests a series of four 40-ounce collectors' cups for purchase featuring the Superman emblem and characters from the film, including the Man of Steel, Jor-El and General Zod.

"Man of Steel"-themed premiums will also be offered as part of any Cool Kids Combo at Carl's Jr. and participating Hardee's.

Catch the latest "Man of Steel" updates on Carl's Jr.'s and Hardee's' Facebook pages and Twitter (www.twitter.com/carlsjr and www.twitter.com/hardees).



2013 Movie News

Listed below are all the Movie News items archived for 2013 organized into various categories:

“Man of Steel” Movie News:

“Superman/Batman” Movie News: “Justice League” Movie News: “Superman: Unbound” Animated Movie News: “Justice League: The Flashpoint Paradox” Animated Movie News: “Justice League: War” Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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