His family announced that Greenberg died in New York City on Saturday after a bout with appendicitis. He was 71.
According to The Hollywood Reporter, the Chicago native and his brother launched R/Greenberg Associates in 1977, where they worked (and lived) out of tight quarters in a brownstone in midtown Manhattan.
To land R/GA’s first job, they suggested a teaser trailer and a “streaking” opening-title sequence for Superman (1978), directed by Richard Donner. There was one problem, though. “We had no idea how to do it!,” Greenberg said in a 2013 interview for the Art of the Title website. “For about two weeks, we kept trying to figure it out.”
The teaser trailer for “Superman: The Movie” won a Clio Award that year and gave R/GA “something that’s very, very important in New York advertising: a tie to the entertainment business, which – I don’t care what New Yorkers say – is very fascinating to them,” he said. “Everybody in New York wants to be a movie director.”
Our condolences to his family and friends on his passing.