THE CW AND BOYS & GIRLS CLUBS OF AMERICA TEAM UP TO ENCOURAGE KIDS TO STAY HEALTHY AND SAFE THROUGHOUT THE PANDEMIC
“Whatever It Takes To Be a Hero” Campaign Features Special Posters with The CW’s Masked Superheroes in Over 4400 Clubs Nationwide
Effort Kicks Off Saturday with Virtual Event Headlined by New CW Series SUPERMAN & LOIS Stars Tyler Hoechlin and Elizabeth Tulloch
The CW Network announced today a new partnership with Boys & Girls Clubs of America (BGCA) to promote youth health and safety during the current COVID-19 crisis. The effort will launch this Saturday, November 7 with a special virtual panel event for kids enrolled in Clubs across the country entitled “Whatever It Takes to Be a Hero.” The virtual event will be streamed at https://myfuture.net/cms/livestream this Saturday at 2:30pm PT / 5:30pm ET, headlined by the stars of The CW’s new series SUPERMAN & LOIS, Tyler Hoechlin and Elizabeth Tulloch.
The initiative builds on The CW’s recently launched “Real Heroes Wears Masks” poster campaign, which showcases that even superheroes wear masks to help prevent the spread of coronavirus. Distributed to the more than 4,400 Clubs across the country, the posters feature CW superheroes including: Superman (Tyler Hoechlin), The Flash (Grant Gustin), Supergirl (Melissa Benoist), Black Lightning (Cress Williams), Stargirl (Brec Bassinger), Thunder (Nafessa Williams), White Canary (Caity Lotz), and Beebo (from Legends of Tomorrow).
Moderated by BGCA teen ambassadors, the “Whatever It Takes To Be A Hero” panel will focus on general health during the pandemic and will provide an opportunity to discuss ways for kids to be heroes when it comes to protecting personal and public health. Following the panel, youth and teens from Clubs nationwide will be presented with the “Everyday Hero Challenge,” which encourages participation in local daily wellness activities and community events in order to become heroes for themselves and the world around them.
The COVID-19 pandemic has changed the way Clubs and Youth Centers interact with youth and teens. As Boys & Girls Clubs of America are having to serve youth both in the traditional and virtual spaces, “Whatever It Takes To Be A Hero” is part of a larger series of events designed to keep members engaged and motivated during these challenging times.