Beauty brand SHEGLAM has teamed up with the iconic Superman franchise for a new makeup primer line that promises superhero-level staying power.
The collection features two primers inspired by the Man of Steel: the Good Grip Cool Soothing Primer ($11.49) and the Good Grip Glow Illuminating Primer ($11.69). Both products claim to form a “velcro-like” grip on skin within one minute, locking makeup in place for long-lasting wear.
The Cool Soothing variant contains arctic glacier water, glycoprotein, hyaluronic acid, and ceramide for hydration with a cooling effect. Meanwhile, the Glow Illuminating option is infused with gold, niacinamide, and protein to brighten and add radiance.
Fans can also purchase the Super Power Duo ($32.89), which includes both primers for those who want to switch between a fresh, cooling base and a luminous glow.
The Superman collaboration marks SHEGLAM’s latest character-themed beauty launch, bringing comic book flair to everyday makeup routines.