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2017 Merchandise & Miscellaneous News Archives

March 3, 2017: The Launch of "DC Kids" & "Justice League Action: Run"

WARNER BROS. CONSUMER PRODUCTS, IN PARTNERSHIP WITH DC ENTERTAINMENT, PREMIERES NEW YOUTUBE SERIES GEARED SPECIFICALLY FOR YOUNG FANS

DC KIDS



Catch The Debut Episode Of This Original YouTube Series Now, Friday, March 3!
And Don't Miss The Official Global Launch of Justice League Action: Run Mobile App

Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, debuts the original YouTube series, DC Kids, a new show created specifically for young Super Hero fans. Geared for kids and tweens, the first episode will go live today, Friday, March 3, with new episodes premiering every Friday.

From Telepictures Productions Inc., the same award-winning team that produces the popular YouTube series DC All Access, DC Kids introduces two super-fans as the hosts of this exciting new show, 11-year-old Jett Bednar and 14-year-old Analei T. Song. The show will be filled with all things DC including fan-favorites such as DC Super Hero Girls, Teen Titans Go!, and Justice League Action. Jett and Analei will bring viewers into all the action, including interviews from the red carpet, exclusive access to San Diego Comic-Con and Toy Fairs, behind-the-scenes at Warner Bros. Animation, and even grand openings of DC theme park rides and attractions.

"We're excited to partner with DC Entertainment and Telepictures to bring this all-new YouTube series to kids who love the DC Universe," said Maryellen Zarakas, Senior Vice President, Worldwide Franchise Management and Marketing, Warner Bros. Consumer Products. "DC Kids is a major part of our strategy to deliver original short form content for kids. DC Kids represents our latest effort, joining other great original animated shorts for DC Super Hero Girls and Justice League Action. Kids will be able to catch DC Kids on YouTube, DCKids.com, and on the go with an all-new Justice League Action mobile app."

DC Kids will also be filled with non-stop fun and family-friendly content, including unboxings and demos of the latest DC toys and products, Super Hero-themed DIY crafts, hacks, activities, and even challenges that will let viewers get in on the fun! It will be a non-stop party at DC Kids!

In today's premiere episode, fans will get a close-up look at The LEGO Batman Movie as Jett and Analei unbox LEGO construction sets inspired by unforgettable moments from the blockbuster film."Following the success and popularity of DC All Access as the one-stop source for the latest DC Universe news, launching DC Kids is a natural next step to continue to grow our original content line- up, and to give fans, and particularly families, even more access and inside scoop on all things DC," stated Amit Desai, EVP, Business & Marketing Strategy, Direct to Consumer & Global Franchise Management for DC Entertainment.

Jett and Analei bring a wealth of knowledge of the DC Universe - including Jett's favorite DC Super Hero Batman and Analei's favorite, The Flash - as they know everything there is to know about these iconic DC Super Heroes and so much more!



WBCP is also excited to officially announce the global launch of the all-new Justice League Action Run mobile app now available in 12 languages on the Apple App Store and Google Play. The app is the ultimate DC destination for kids where they can catch the latest episodes of the new DC Kids original YouTube series, as well as animated videos from the DC universe, comic books, the latest DC news and more. The centerpiece of the app is an exciting mission-based runner-style game featuring Batman, Superman, Wonder Woman and more members of the Justice League. Inspired by the new hit animated series, Justice League Action airing on Cartoon Network, kids can race into the action, complete with iconic super powers, heroic Super-Villain battles, and epic rewards. With new characters, content, and exciting features rolling out all year long, Justice League Action: Run will offer kids endless opportunities to engage and interact with their favorite Justice League characters.

Catch the first full-length episode and subscribe to the DC Kids YouTube channel! Episodes can also be found on DCKids.com and the Justice League Action: Run mobile app available on Apple App Store and Google Play App Store.



2017 Merchandise & Miscellaneous News

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