2016 Movie News Archives

June 30, 2016: "Batman v Superman" Augmented Reality Campaign

Batman v Superman Blu-ray JCDecaux, who specialize in outdoor advertising, set up a special installation in Australia recently to promote the release of "Batman v Superman: Dawn of Justice" to the home video market.

In collaboration with Roadshow, JCDecaux Australia launched an augmented reality campaign with software created by Grand Visual. Two interactive panels in Sydney and Brisbane encouraged pedestrians to view themselves in either the Batman or Superman suit on the touchscreen and to share the selfies via social media.



Something similar was done a few months ago at a Copenhagen bus shelter for the release of the film to theaters...

JCDecaux built a giant Batman and a giant Superman on top of a bus shelter and installed digital panels that turned commuters into their favorite superhero. They could also share their selfies via e-mail or on Social Media.



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2016 Movie News

Listed below are all the Movie News items archived for 2016 organized into various categories:

“Batman v Superman: Dawn of Justice” Movie News: “Justice League” Movie News: “Justice League vs. Teen Titans” Animated Movie News: LEGO Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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