2016 Movie News Archives

February 19, 2016: Forbes Article Examines Realistic Prospects for "Batman v Superman"

IMAX Poster There's been a lot of negative speculation surrounding the prospective "failure" of "Batman v Superman: Dawn of Justice", with rumor and speculation about Warner Bros. being "nervous" about the upcoming film, computer algorithims predicting a poor box office return for the film, and more...

Mark Hughes at Forbes.com has written a lengthy and well-researched article that looks at the facts and figures surrounding the money, spending, profits, and other factors that will impact on whether "Batman v Superman" is a financial success or not for Warner Bros. I'll leave it to each person to read the article in full. But I wanted to extract the following three paragraphs here, which I think are important for Superman fans to read...

    Look at Man of Steel, a movie that was only about Superman, that got mixed reviews and mixed fan reactions, and which is generally considered to have underperformed at the box office. It took $668 million in global receipts, and then - as we've seen already - probably $300 million in total home entertainment sales and rentals around the world. Audiences gave it a Cinemascore of "A-", which is pretty good and which helps account for the healthy home entertainment numbers despite its somewhat misleading reputation as a film rejected by a lot of viewers. The truth is, yes the film had mixed reactions and yes it had some flaws, but also yes it was overall popular with most audiences, and yes it made a healthy amount at the box office and on home entertainment.

    How healthy? Well, since fans love comparisons, try this on for size: Man of Steel made more money than any of the solo character Marvel films up to that point, except for Iron Man 3. To date, only three of the entire non-Avengers slate of Marvel films have made more box office than Man of Steel - Iron Man 3, Captain America: The Winter Soldier, and Guardians of the Galaxy. The other seven Marvel solo character films all took less than Man of Steel, and that's despite the advantage of having an entire universe built up and sequels and Avengers coattails. I'm not trash-talking Marvel, as I love Marvel and they clearly are the champs of superhero cinema right now, and they're success is phenomenal. I'm just saying, for anyone who likes to imagine Man of Steel was just some failure upon which no success could be built, that's nothing but a fantasy.

    A movie with an "A-" audience rating, $668 million in box office, and $300+ million on home entertainment, involving a character whose merchandise was already taking $277 million per year in licensing fees, is a movie that has good prospects for public interest in a sequel, generally speaking.

Read the complete article at Forbes.com.



2016 Movie News

Listed below are all the Movie News items archived for 2016 organized into various categories:

“Batman v Superman: Dawn of Justice” Movie News: “Justice League” Movie News: “Justice League vs. Teen Titans” Animated Movie News: LEGO Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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