2016 Movie News Archives

January 20, 2016: "Batman v Superman" Tops Spending Chart for TV Advertising

Batman v Superman According to Variety, "Batman v Superman: Dawn of Justice" spent the most of any movie this week when it came to advertising on television.

    Ads placed for the superhero movie, which pits Ben Affleck's Batman against Henry Cavill's Superman, had an estimated media value of $7.74 million through Sunday, for just 11 national ad airings across 7 networks. Ads for blockbuster releases are typically placed on TV using a flood-the-zone approach, inundating viewers across a range of high- and low-cost availabilities, but DC Entertainment just executed on a high-cost, high-impact strategy, promoting "Batman v Superman" in a handful of pricey sports programming slots, including NFL Football and the College Football Playoff National Championships.

Close behind "Batman v Superman" in TV ad spending this week was Paramount's "13 Hours: The Secret Soldiers of Benghazi," which saw 1,378 national ad airings across 40 networks, with an estimated media value of $7.37 million.

Source: iSpot.TV



2016 Movie News

Listed below are all the Movie News items archived for 2016 organized into various categories:

“Batman v Superman: Dawn of Justice” Movie News: “Justice League” Movie News: “Justice League vs. Teen Titans” Animated Movie News: LEGO Animated Movie News: Christopher Reeve Movie News: Other Movie News:

Back to the News Archive Contents page.

Back to the Latest News page.