2015 TV News Archives

May 21, 2015: "Supergirl" Trailer Goes Viral with 10 Million Views in 1 Week

Supergirl George Schweitzer, president of the CBS Marketing Group, told AdWeek.com that he wasn't prepared for the astounding global reaction the extended trailer for "Supergirl" received last week.

    "We were warned that this thing would go viral quickly," said Schweitzer, and that's just what happened. Within two days, more than 5 million people had viewed the trailer online. A week after its May 13 debut, that number has risen to more than 10 million.

    The 10 million figure eclipses the total views of all the other CBS, ABC, NBC and Fox upfront trailers combined. "It's unbelievable," said Schweitzer. "That's more than [the audience for] some of our shows."

    The secret to the trailer's online success? "We wanted to make sure we captured three things: heroics, humor and heart," said Schweitzer. "Because, to us, that was the essence of Supergirl." With a running time of more than six minutes, it's also one of the longest upfront trailers CBS has produced. "But we really felt we wanted to show both sides, the relationship, emotion, female-empowerment side, and then action - hey, superhero fans, here's this, too," he said.

    Also key is the quality of the pilot itself, according to Schweitzer. "If it's not in what they give us, it's really hard to make a great trailer."

Head to AdWeek.com to read more about how the trailer was put together and what the plan is leading up to November's pilot episode premiere.



2015 Television News

Listed below are all the Television News items archived for 2015 organized into various categories:

Supergirl TV Series News:

Krypton TV Series News: Other Superman Related Television News:

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