2015 Movie News Archives

March 5, 2015: Warner Bros. CEO Talks About Superhero Movies

Warner Bros. Variety has published comments by Warner Bros. chairman-CEO Kevin Tsujihara from Wednesday's Morgan Stanley Technology, Media & Telecom Conference, in which he spoke about the WB's slate of upcoming Superhero films, and whether Hollywood is oversaturated with the genre.

    He dismissed any assertions that the business is suffering from superhero fatigue at Wednesday's Morgan Stanley Technology, Media & Telecom Conference.

    "The key thing is that the movies and the television shows and the games, everything looks very different ...you have to be able to take advantage of the diversity of these characters," said Tsujihara.

Interestingly, Tsujihara also comments on the difference between the Superhero movies of DC/WB compared to that of Marvel...

    "The worlds of DC are very different," he said. "They're steeped in realism, and they're a little bit edgier than Marvel's movies."

    Part of the appeal of comic book movies is that the film business has become increasingly global in nature, with roughly 70% of box office coming from abroad on many major films. Characters like Superman arrive in China, Russia and other far-flung locales with built-in awareness, making the marketing campaigns easier.

    "The big franchises are becoming more and more valuable," said Tsujihara. "You don't have to explain to the consumer what a 'Batman v Superman' is."

Read the complete report at Variety.com.



2015 Movie News

Listed below are all the Movie News items archived for 2015 organized into various categories:

“Batman v Superman: Dawn of Justice” Movie News:

“Justice League” Movie News: “Justice League: Throne of Atlantis” Movie News: “Justice League: Gods and Monsters” Animated Movie News: LEGO Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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