2015 Merchandise & Miscellaneous News Archives

August 4, 2015: New Zealand Super Tyre Guy No Match for DC Comics

Super Tyre Guy A tyre/tire shop in New Zealand has been forced to change its logo to avoid legal action from DC Comics, who insists its mascot too closely resembles Superman.

    Owners of Super Tyre Guy, Marie and Gene Young, were surprised when, two weeks ago, they received a letter from Los Angeles-based DC Comics requesting they, "immediately and permanently stop using the Super Tyre Guy character".

    The issue arose after the couple decided to rebrand their business and incorporate a superhero into their branding. The blue and orange superhero holding a tyre has now been pulled up for similarities in outfit, colour and the five sided diamond pictured on his chest to that of Superman.

    According to Young, the couple had no intentions of copying the Superman design when creating their new look.

    "I have always loved superheroes and we didn't think of anything based off Superman itself but we just thought of a superhero image and that it was a strong and positive image to portray our business. That is how we do things in our local community," he said.

Source: New Zealand Herald



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