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June 17, 2014: Licensing Expo Promo for "Batman v Superman: Dawn of Justice"

WARNER BROS. CONSUMER PRODUCTS ARRIVES AT LICENSING EXPO 2014 WITH TIMELESS BRANDS AND GLOBAL PROGRAMS

Warner Bros. Consumer Products (WBCP) arrives at Licensing Expo 2014 with its impressive vault of powerhouse properties, including theatrical tentpoles, fan-favorite classics, milestone anniversaries and the global expansion of its themed entertainment business, as the lineup of partners and a myriad of programs help drive the company's licensing, merchandising and retail business in 2014 and beyond.

On the heels of Warner Bros. Pictures' and Legendary Pictures' hugely successful film Godzilla, which hit theaters this spring, master toy partner Bandai America Incorporated and licensing partners around the world are sustaining excitement for the "King of the Monsters" with a vast product line-up. WBCP will also highlight Middle-earth in Las Vegas with a strong force of worldwide licensees supporting the long-awaited finale to The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies. Celebrating their landmark 75th anniversaries are the ever popular DC Comics Super Hero Batman and the beloved film classic The Wizard of Oz, among others. Also in the spotlight this year are new programs based on the classic cartoons Scooby-Doo, Looney Tunes and Tom and Jerry, which continue to spark interest from licensees and fans alike. Additionally, WBCP and its licensing partners from around the globe will showcase fan-favorite properties such as the DC Comics portfolio, Harry Potter, The Big Bang Theory, Supernatural, the Hanna-Barbera catalogue of characters and Gone with the Wind, among many others.

"We're excited to arrive at Licensing Expo with an all-new slate of licensing opportunities that will bring fans around the world closer to their favorite characters," said Brad Globe, president of Warner Bros. Consumer Products. "Featuring product inspired by both new and classic entertainment properties from Warner Bros.' unparalleled entertainment portfolio, WBCP's line-up is a testament to the strong, creative relationships we have built with all of our licensing partners."

DC Comics Takes Super Heroes to New Heights
From classic to cool, the DC Comics vault of Super Heroes and Super-Villains are some of the most recognized characters in pop culture, bringing together world-class partners and promotions to cater to both casual and die-hard fans. Perennial partners such as Mattel, The LEGO Group, Rubie's Costumes, Fisher-Price, Thinkway Toys, Schleich, Sideshow Collectibles, Kotobukiya, Hot Toys, Bioworld, Junk Food, Under Armour, Havaianas, Hallmark, Capstone, and more, are joined by new members of the DC Comics licensing portfolio including Zak, SingPost, Hendrick Motorsports, Puma/DC Comics and DC Comics/Hello Kitty co-branding collaborations in Europe, and ongoing expansions of DC Comics Super Hero Stores throughout Southeast Asia, with exciting new partnerships that enhance fan offerings around the world. Additional brand offerings, including 2016's highly anticipated film Batman v Superman: Dawn of Justice, Warner Bros. Animation's (WBA) hilariously cool Cartoon Network series Teen Titans Go! and the fresh take on iconic comic book heroes with DC Comics - The New 52 series, continue the reach of the DC Comics Super Heroes in pop-culture spheres across all demographics.

WBCP also continues to thrill fans with world-class theme park operators and partners including Six Flags throughout the U.S. and Mexico, Hopi Hari in Brazil, Warner Bros. Movie World Australia and Parque Warner in Spain, among many others, bringing the DC Comics Super Heroes and the Looney Tunes characters to attractions around the globe.

Located at Booth #N133, WBCP is one of the largest exhibitors at this year's show.

Read the full press release at WarnerBros.com

Photo courtesy of ComingSoon.net