2014 Merchandise & Miscellaneous News Archives

July 9, 2014: DC Reverses Decision to Allow "S" Symbol on Murdered Boy's Memorial

Jeffrey's Memorial Statue DC Entertainment has reversed their initial decision and will now allow a Toronto family to use the Superman "S" shield on a statue dedicated to the memory of five-year-old Jeffrey Baldwin who died in 2002.

    "I was angry. My first thought was to burn every DC comic book I ever had, but after talking with them, I sort of came around to see their perspective on it more," Boyce told CBC Metro Morning's Matt Galloway on Tuesday. "They weren't comfortable associating the character of Superman with child abuse."

    On Wednesday, DC released a statement saying that after verifying the support of appropriate family members, it is allowing the statue to feature the "S" logo.

    "We are honoured by the relationship that our fans have with our characters, and fully understand the magnitude of their passion," the company said in its statement.

    "We take each request seriously and our heartfelt thoughts go out to the victims, the family and those affected. DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance."

Read the full report at CBC News.

While this is indeed great news for those rallying for the statue's use of the "S" symbol, legal expert and Superman fan Jeff Trexler comments on why DC Comics may have taken their original stance in this matter. It's worth a read. As is BleedingCool.com's report on why this is a reccuring problem for DC.



2014 Merchandise & Miscellaneous News

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