2014 Merchandise & Miscellaneous News Archives

June 15, 2014: Hendrick Motorsports Dale Earnhardt Jr. Superman Store

Dale Jr. As we reported last month, Warner Bros. Consumer Products (WBCP), in conjunction with DC Entertainment (DCE), joined forces with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports in a unique three-year agreement that will allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives.

Now Superman fans and racing fans can purchase a range of Superman/Dale Earnhardt Jr. merchandise from the Hendrick Motorsports online store.



2014 Merchandise & Miscellaneous News

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