2013 Merchandise & Miscellaneous News Archives

October 25, 2013: WB Partners With Schleich on DC Figurines

DC Comics WARNER BROS. CONSUMER PRODUCTS ENTERS INTO FIRST-OF-ITS-KIND GLOBAL PARTNERSHIP WITH INDUSTRY LEADER SCHLEICH FOR DC COMICS FIGURINES

AALMG Brokers Exclusive, Worldwide Deal for Schleich to Develop Heroic Figurines

Warner Bros. Consumer Products, on behalf of DC Entertainment, is partnering with leading figurine manufacturer Schleich on a new line of non-articulated figurines based on the DC Comics pantheon of Super Heroes. The global partnership marks only the second time Schleich has partnered with an entertainment property. The deal was brokered by Schleich's licensing agency, All American Licensing & Management Group (AALMG).

Created for young fans and collectors alike, Schleich's figures will feature detailed character representations of beloved DC Comics Super Heroes, including Batman, Superman, Green Lantern and more. The first line will be launched in January 2015 and contains single figurines of the Super Heroes (size ? 4.33") in impressive and heroic poses as well as special scenery packs with Batman and Superman villains, The Joker and Darkseid. All items are hand-painted, with utmost details and will come in an attractive package.

"We are thrilled to partner with Schleich, a staple in toy aisles around the world throughout the years, and excited to incorporate them into the DC Comics universe to bring their artistic detail and creativity to the devoted fans of the DC Comics Super Heroes," said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products.

"We are delighted and proud to enter into a partnership with Warner Bros. Consumer Products which enables us to utilize our expertise of more than 75 years to create a new range of DC Comics Super Heroes figures. Every young child has dreamt about becoming a Super Hero one day. The brand recognition of DC Comics' Super Heroes such as Superman and Batman are among the highest worldwide. Our goal is to use our expertise in precise and detailed manufacturing to create outstanding figurines which attract adults and children alike. We will also surprise the market with characters from the DC Comics universe that are hard to find in the toy industry to attract fans of the DC Comics brand and win them over as Schleich fans," says Lars Schilling, Vice President Global Marketing at Schleich. "At Schleich, we only seek to license famous evergreen brands that have global brand recognition and an outstanding and sustainable message to the consumer."



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