2013 Merchandise & Miscellaneous News Archives

September 29, 2013: Superman Energy Drink Flies to the Middle East

Superman Energy Drink AvaLin Trading an integral part of AvaLine Holding, the leading sales, marketing and distribution company for food and beverages in the MENA region, have confirmed that they are now the exclusive GCC agent for Warner Brother's iconic Superman™ Energy Drink.

Superman is a world-renowned brand that is proud to have one of the most recognisable logos to have ever existed. 'The original superhero' has been around since 1938 and Superman Energy Drink was inspired by this figure; known around the world for his strength, speed and endurance - the very qualities that are sought after in an energy drink.

Superman Energy Drink has a great, refreshing taste that will unleash the 'hero' in those that consume the drink. Superman Energy Drinks will hit the shelves across the GGC this coming fall. Not only is this the perfect refreshment during the region's long hot days, it is also a preferred mixer in nightclubs and hotspots around the city.

Superman Energy Drink will be distributed in the UAE, Oman, Qatar, Bahrain, Saudi Arabia, Lebanon and Iraq. The product has been tested and proven to be as one of the leading energy drinks on the market in other countries, containing many of the same ingredients with a few extra kicks to better the taste. Furthermore distinctive color and packaging enhances brand recognition.

As part of the brand's plans for the region, Superman Energy Drink will be heavily involved in various action sports, music and entertainment events where its customers can identify with the brand on-ground, making it the ultimate energy brand for everyone.

Chairman and Founder of Avaline Holding, Mr Alex G Tannous commented: "We are very happy to have such an iconic name on board. At Avaline Holding, we embrace innovation and promote creative ways to approach new challenges. We strive to be at the forefront of what our customers need and want. This allows us to lead the industry by acquiring the latest brands and staying one step ahead of our competitors."



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