2013 Merchandise & Miscellaneous News Archives

February 7, 2013: Kia Unveils Superman Car

Kia Optima Hybrid Kia unveiled its Superman-inspired Optima Hybrid at the 2013 Chicago Auto Show today.

Although the Man of Steel's abilities to go faster than a speeding bullet and leap tall buildings in a single bound mean he won't need a ride to the auto show, that hasn't stopped Kia and DC Entertainment from joining forces to create a suped-up vehicle in Superman's honor.

The Superman Optima Hybrid shows it wearing the superhero's signature red and blue, with his red-and-yellow "S" shield on the hood; and the red-tinted headlights look like they could be giving off the superhero's heat vision.

This is the sixth car in a series of Kia vehicles customized to represent one of the Justice League characters. So far we've seen a Batman-inspired Optima, a Forte Koup for The Flash, an Aquaman Rio hatchback, a Green Lantern Soul and a Forte hatch for Cyborg. A seventh car (most likely for Wonder Woman) and a final eighth car (which will incorporate all seven characters) will conclude the DC Comics range of Kia cars.

Kia Optima Hybrid
Kia Optima Hybrid
Kia Optima Hybrid
Kia Optima Hybrid



2013 Merchandise & Miscellaneous News

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