2013 Merchandise & Miscellaneous News Archives

January 22, 2013: Visa Superman Debit Cards in Malaysia

Visa Card Malayan Banking Bhd (Maybank) has teamed up with Warner Bros to issue a new co-brand debit card featuring superhero "Superman", to further entrench its leadership in the debit card business and develop a new niche market segment.

Maybank said the new card, to be made available in the first quarter of this year, will see the two parties together with Visa International bring the Maybankard Visa Superman Debit card to the market.

"The card is especially aimed at wooing teenagers and young adults to consider debit as a mode of payment within the context of their lifestyle needs as well as adopting good financial management practices," it said in a statement today.

The card also offers special benefits and discounts for Warner Bros' products, it added.

Maybank Deputy President and Head of Community Financial Services, Lim Hong Tat, sees the Maybankard Visa Superman Debit as another opportunity to cement the bank's lead in this segment.

"Last year alone, our debit card billings grew by over RM1 billion or some 30 per cent compared with 2011. With Maybankard Visa Superman Debit and our other upcoming promotions this year, we see spending via our debit cards growing by at least 33 per cent for 2013," he said.

He said only a limited number of this card would be made available in the market to maintain its exclusive value proposition.

You can the complete press release at Bernama.com. No actual image of the card has been made available as yet.



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