2012 Merchandise & Miscellaneous News Archives

October 17, 2012: Superman Apparel Coming from TV Mania

Man of Steel Warner Bros. Consumer Products EMEA (Europe, the Middle East and Africa) and TV Mania have announced a joint partnership to create a new affordable clothing line based on Superman.

    The first collection will include a line based on the upcoming Man of Steel film directed by Zack Snyder and produced by Christopher Nolan. The film will be released on June 14th 2013 and the collection will retail across the EMEA region from spring or summer 2013.

    "We're very proud to announce that TV Mania has partnered with WBCP for this original Superman apparel collection. A market leader in their field, they have a proven track record of taking classic entertainment power brands like Superman and adapting them to fit current fashion trends for all ages and all demographics." Says Bruno Schwobthaler, Senior Vice President Sales & Business Development, Warner Bros. Consumer Products EMEA.

    "We're really excited about the collections that they are preparing to take to market."

    The Superman line up will be targeted at all ages and will be introduced to all retail levels from mass market to the mid- and high-market, with custom-made designs for each retailer.

You can read the complete press release at the Licensing.biz website.



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