2010 Merchandise & Miscellaneous News Archives

Super Dunk

June 8, 2010: Dwight Howard Superman-Inspired Adidas Apparel

Forbes.com reports that Warner Bros. Consumer Products (WBCP) and DC Comics announced today that they are collaborating with Adidas to produce a line of merchandise featuring Superman and NBA All-Star Dwight Howard of the Orlando Magic.

According to Warner Bros. the upcoming Adidas line will consist of footwear and apparel, co-branded with the legendary DC Comics hero Superman. Items will include T-shirts, fleeces, jerseys and track jackets, as well as athletic footwear. The products will be distributed globally at sporting goods stores, stadium shops, athletic apparel and footwear stores, specialty and department stores and will be available to consumers by holiday 2010.

"I've always been a big fan of Superman and to be able to team up on this new line is a dream come true. I can't wait to check out all of this great gear and share it with my fans," said Howard.

2010 Merchandise & Miscellaneous News

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