2010 Merchandise & Miscellaneous News Archives


May 27, 2010: WB Consumer Products Partners with Zazzle

Warner Bros. Consumer Products Partners With Zazzle to Deliver Custom Merchandise Featuring the World's Most Popular Entertainment Brands

Warner Bros. Consumer Products (WBCP) today announced that it has expanded its partnership with Zazzle, the leader in on-demand retail manufacturing, with the addition of online Zazzle stores showcasing some of the world's most popular entertainment brands, including Batman, Superman, Supergirl, Green Lantern, Wonder Woman, Justice League, Harry Potter, Looney Tunes, Scooby-Doo, The Flintstones, The Jetsons, Yogi Bear and Tom and Jerry.

WBCP has also granted Zazzle limited-time exclusive access to art from five classic comic books in celebration of DC Comics' 75th anniversary year. WBCP is leveraging Zazzle's unique on-demand manufacturing technology and global online marketplace to deliver thousands of merchandise options for fans to customize and purchase.

The expanded partnership benefits all parties -- WBCP, Zazzle and consumers -- in multiple ways. For WBCP, the company's treasure trove of popular content and characters is now available for fans to customize and create their own unique items through Zazzle's on-demand manufacturing platform. For Zazzle, the partnership enhances the breadth of brand-name content available to consumers in its online marketplace. And fans of Warner Bros.' characters, from Batman and Green Lantern to Fred Flintstone and Pebbles to Scooby-Doo, can now benefit from the powerful customization options available at Zazzle to design and create their very own one-of-a-kind products.

Starting immediately with the launch of Batman, Green Lantern, Superman, Supergirl, Justice League, and Wonder Woman stores, plus expanding the content offering for the existing Scooby-Doo and Looney Tunes stores, WBCP and Zazzle will be launching a range of new properties which will be added over the next several weeks.

2010 Merchandise & Miscellaneous News

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