2005 Merchandise & Miscellaneous News Archives

Superman Tags

September 7, 2005: Superman Tags Start A New Fad

The Christopher Reeve Paralysis Foundation has sold more than 12,000 packs of Superman Tags -- a pair of dog tags with the Superman logo -- and interest in them might be about to super-accelerate as a style statement.

The foundation, which started selling the tags in May, says celebrities including Nicky Hilton, Josh Holloway, Orlando Bloom and David Boreanaz have given permission to use their names as fans of the tags. The tags, which carry Reeve's exhortation to "Go forward," were created in cooperation with DC Comics and jewelry designer GTO Design.

The pop-culture world is starting to take notice, and a recent issue of Wizard: The Comics Magazine notes that the tags are being compared to Lance Armstrong's yellow LiveStrong bracelets. Reeve, the Superman movie star who died in October, fought for almost 10 years to overcome the paralysis he suffered after a horseback riding accident.

The tags (one on a clip and one on a chain) are sold online by the foundation as a set for $10 (plus shipping and handling): Go to www.christopherreeve.org. Proceeds benefit research into treatments and cures for paralysis caused by spinal cord injury, plus quality-of-life grants to improve the well-being of people living with spinal cord injuries.



2005 Merchandise & Miscellaneous News

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