2005 Merchandise & Miscellaneous News Archives

Brandon Routh as Superman

June 16, 2005: WB to Fly High with Superman at Licensing 2005 International

Franchise Set to Reach New Heights in 2005 Leading Up to Feature Film Release of Superman Returns in June 2006

Company Kicks off Industry's Premier Trade Show with New Films and Television Series, Powerhouse Brands and Football Frontiers

Warner Bros. Consumer Products kicks off Licensing 2005 International with a multi-pronged, worldwide licensing program surrounding DC Comics' celebrated Superman brand and the S-Shield icon -- universally recognized as a symbol of strength and style.

"Superman is unique as a franchise brand in the world of entertainment licensing. He stands as the World's Greatest Super Hero and, with the S-Shield, as one of the world's most acclaimed and influential pop culture icons," said Brad Globe, Executive Vice President and General Manager, Warner Bros. Worldwide Consumer Products. "The strength of these attributes will allow our partners to capture the essence of this property as a character and a brand."

With a super hero that transcends all demographics, a solid S-Shield business and a new feature film from Warner Bros. Pictures, Superman Returns, slated for release on June 30, 2006, Warner Bros. Consumer Products positions the franchise for a worldwide resurgence in 2005 and beyond. Superman will reach new heights as one cohesive licensing program inspired by both Superman as a character and the S-Shield as a stand-alone symbol. Warner Bros. Consumer Products and its licensees will create merchandise that reinforces what is cool about Superman and what makes him different from other super heroes.

Superman is famed in many different forms including illustrated comic books, cartoons, movies, home video, television (animated and live-action), video games and more. Mattel, the global master toy partner for the property, will introduce a new line of products inspired by the highly anticipated live-action feature film, as well as the core brand. The S-Shield, which continues to be a fashion symbol and hot trend with high-end apparel being placed in upscale retailers nationwide, has become a personal statement of strength and confidence. The release of the film will broaden the reach of the property even further and drive product category expansion for Superman as a brand.

"From high-flying super heroes, Superman and Batman, to the world's greatest entertainment franchises and characters including Harry Potter, Scooby-Doo and the Looney Tunes, we continue to create licensing programs inspired by a roster of properties made up of world-class brands. Film, television and character brands allow us to offer licensees and promotional partners virtually limitless opportunities," concluded Globe.

At Licensing 2005 International, Warner Bros. Consumer Products will present an extensive feature film and television roster that will soar including big screen favorites Batman Begins, Charlie and the Chocolate Factory, The Dukes of Hazzard, Tim Burton's Corpse Bride, Harry Potter and the Goblet of Fire, Superman Returns, Happy Feet and The Ant Bully, as well as new and continuing small-screen hits such as, Firehouse Tales, Krypto The Superdog, Xiaolin Showdown, Harry and his Bucket Full of Dinosaurs, Teen Titans, The Batman, Johnny Test, Coconut Fred's Fruit Salad Island, Loonatics Unleashed, Justice League Unlimited, The O.C., Sex and the City and more.



2005 Merchandise & Miscellaneous News

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